Join Kelli Hayes Smith and Jonathan Morris of Legato host as they explore the exciting possibilities of becoming a travel agent in today's vibrant market. Together, they dispel the myth that succeeding as a travel agent is a thing of the past and affirm that it's absolutely achievable. Discover the immense value that travel agents bring, especially to millennials who appreciate their expertise and personalized service.

They dive into the challenges new agents face, such as industry fragmentation and the importance of finding a niche. They also emphasize the power of community over competition and the necessity for agents to embrace technology and deliver exceptional service.

Travel agent, becoming an agent, market potential, value of travel agents, specialization, industry fragmentation, community over competition, technology, exceptional service

00:00 - Introduction and Background