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Ready to crack the code of direct mail fundraising?  Appeal letters are a crucial tool for nonprofit organizations to engage donors and raise funds.  But in a busy, media-saturated world, it can be a challenge to grab the attention of current and potential donors.

Today's episode is part one of a two-part series focused on the secrets of grabbing the attention of donors through direct mail.  On this episode, Tim and Nathan discuss the first four of nine actions to take when using Direct Mail:

• Start with a Thank You
• Tell a Compelling Story
• Personalize the Letter's Approach
• Highlight the Urgency

To sign up for the Fundraising Fundamentals workshop mentioned on this episode, click here.

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The Hosts of The Practice of NonProfit Leadership:

Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR)

Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH)

They can be reached at [email protected]

All opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.