In this week's episode of The Venue Rx podcast, host Jonathan Aymin welcomes sales strategist and expert Maria Bayer for an insightful conversation on mastering the art of sales in the wedding and events industry. Maria shares her signature approach, Irresistible Selling, which reframes sales as a skill rooted in empathy and client understanding. 

Drawing from her journey from finance to high-level sales, Maria emphasizes the importance of setting clear expectations, qualifying leads early, and responding promptly to inquiries. She offers actionable advice for venue owners, including how to define and communicate their unique value, build pricing confidence, and streamline their sales process to consistently attract ideal clients.

About Our Guest: 

Maria Bayer is a renowned sales and mindset strategist who helps wedding and event professionals attract high-paying clients and scale their businesses with authenticity and confidence. With over $25 million in personal sales to companies like Target and Best Buy, Maria brings real-world expertise to her clients. She is the creator of Irresistible Selling, a powerful coaching program that blends digital training, group coaching, and mindset work to help creative entrepreneurs book premium clients—without using pushy sales tactics. Her proven strategies have helped clients increase their sales by 2–10x in just one year.

In addition to her coaching, Maria is a sought-after speaker who has shared her expertise at top industry events such as WIPA, ILEA, and The Wedding Pro CEO Summit. She leads a thriving community of creative entrepreneurs through her Learn Collaborate Flourish Facebook group, offering support, inspiration, and practical advice. Maria holds a Finance degree from the University of Illinois at Urbana-Champaign and lives in the Chicago area with her husband, Tim, and their dog, Gia. 

Find Her Here: 

Email: [email protected]

Website: https://www.mariabayer.com/

Facebook: https://www.facebook.com/MariaBayerFan/

Instagram: https://www.instagram.com/MariaBayer1

Linkedin: https://www.linkedin.com/in/mebayer/