Weight Loss Simplified

Unpacking Decades of Diet Culture: Why Weight Loss Feels Harder for Gen X


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In this episode of Weight Loss Simplified, Jennifer Powter dives into how Gen X women’s relationships with food, exercise, and their bodies have been shaped by decades of cultural and societal pressure.


Jennifer unpacks the rise of diet culture, the impossible beauty standards of the 70s, 80s, and 90s, and the quick-fix mindset that left so many women in midlife feeling stuck and frustrated.


Discover why restrictive diets don’t work, how exercise became punishment instead of empowerment, and why emotional eating runs deeper than willpower.


If you’re a woman over 40 ready to replace shame and guilt with self-compassion and lasting change, this episode is your guide to breaking free and reclaiming your health.


In this episode:


  • 00:00 - Why weight loss is more than calories in, calories out
  • 00:35 - The pressures Gen X women face and how they impact self-care
  • 01:26 - Exploring the societal shifts that shaped unhealthy beliefs about food
  • 03:24 - The origins of diet culture: Fear of carbs, fat, and quick fixes
  • 05:24 - The 90s beauty standards and their damaging effects on body image
  • 08:27 - The truth about exercise: From cardio myths to strength training
  • 09:19 - Jennifer’s personal struggle with gym intimidation and self-doubt
  • 12:25 - Emotional eating: How it begins and why it’s so hard to break
  • 15:17 - Superwoman syndrome: Balancing stress, self-worth, and weight loss
  • 17:00 - Addressing midlife hormonal changes and weight gain myths
  • 18:37 - The importance of grace, patience, and sustainable change
  • 20:30 - A call for inner work to enable lasting transformation
  • 22:59 - An invitation to the Powter Weight Loss Academy


Episode Resources:


  • Learn more about the Powter Method for Permanent Weight Loss  here
  • Read Jennifer's books for free - "Diet Disruption" and "Stop Sabotaging Your Weight Loss"
  • Join my free Diet Disruption Facebook Community here

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Weight Loss SimplifiedBy Jennifer Powter

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