Can technology truly enhance athletic performance, or are athletes becoming overly dependent on data? Join us as we explore how tech overload affects endurance athletes, sometimes hindering performance by drowning them in a sea of metrics. We share personal experiences and introduce Product 28, an initiative urging athletes to unplug, trust their instincts, and focus on the essence of training, much like the precision required in NASCAR, where only a few key metrics really matter.

From primitive tracking tools to social media-like community hubs, training platforms like TrainingPeaks and Strava have revolutionized how athletes engage with their routines. We examine the cultural shift they've sparked—where sharing workouts has become as anxiety-inducing as missing them. Strava's evolution, in particular, serves as a fascinating case study of how gamification and social sharing reshape training behaviors, often prioritizing social validation over personal fitness goals.

Data paralysis is real, and it's reshaping athletic training. Athletes can find themselves overwhelmed by sleep trackers, HRV graphs, and AI-driven workouts that make decisions for them, leading to outsourced decision-making and a disconnect from their intuition. We recount a personal tale from the 2009 Ironman Coeur d'Alene that underscores the value of listening to one's body over blindly following data. Through this narrative, we highlight the importance of balancing technology with personal insight for a more fulfilling training journey.