Will Guidara's "Unreasonable Hospitality" details his journey in transforming Eleven Madison Park into a world-renowned restaurant.

The book explores the concept of "unreasonable hospitality," going beyond traditional service to create memorable guest experiences. Guidara shares anecdotes and strategies for building a strong team culture centred on collaboration, purpose, and exceeding expectations. He emphasizes the importance of balancing excellence with genuine care for both employees and guests.

The narrative includes personal stories, business insights, and actionable advice for fostering a hospitality culture in any industry. Ultimately, Guidara illustrates how prioritizing human connection can drive success and create a lasting impact.