Many interior designers today maintain one or more social media accounts as a means of promoting themselves and their firms. Many also say they don’t get much new business from their social media efforts. In part that may be because they’re not really familiar with the best ways to leverage their social media presence.

In this episode, Gail talks with Laurie Laizure, founder of the Interior Design Community (IDC). As the name implies, the Interior Design Community was established to be an online place where design industry professionals come together and share tips, tricks, and industry information, ask questions, or just vent. Today, with some 94,000 members, the IDC has a presence on Instagram and Facebook. Its activities include offering questions of the day to encourage designers to share and learn from one another, spotlighting interior designers doing exciting projects, and sharing the industry news or initiatives that matter most to its members.

Laurie’s expertise with social media goes back to the early days of Google+ a decade ago. She has been experimenting with and testing various social media technologies and services ever since. The key to any and all social media success, she explained, is commitment.

“If you really want to be great at social media you have to spend a lot of time at it,” she said. “Don’t do social media if you’re not going to do it well.”

That involves not only keeping your content fresh but also making time to interact with viewers, followers and queries. It’s called “social” media for a reason. “Engagement is everything,” she said. People coming to your social media channel or page are not just passively eyeballing images, videos and other content. They are looking for a response from you.

What kind of content should you post? “Share what you know,” Laurie advised. Don’t just post photos of projects with no information or explanation. Viewers want to know how you did it and why you did it. Combine great visuals with storytelling. Think “infotainment.”

Be clear about who you are trying to reach. “Designers often make the mistake of posting as though they are posting to other designers, not to potential clients,” she said. What do potential clients care about and want to know? Take time to understand what their problems and challenges are. Offer them solutions, and demonstrate how working with you can save them time and money.

Laurie also shared some best practices for posting on different platforms, as well as strategies for growing your following. For all that and more, listen to the entire podcast.

If you're listening on your favorite podcast platform, view the full shownotes here: https://thepearlcollective.com/s10e8-shownotes

Mentioned in This Podcast

To learn more about the Interior Design Community, go to the IDC website at interiordesigncommunity.com.

https://www.youtube.com/watch?v=c394j8tiI1s

Episode Transcript

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Welcome, Lori. We have known each other for so many years and I've always admired your commitment to the interior design industry. So I want you to tell us a bit about your background. How did you get involved in the industry in the first place? Well, it was sort of by accident. I came into this industry from the printing industry. I worked in the fine art reproduction industry for a long time. I knew that industry very well, knew all the players in that industry well.

And I'd run across this material that was at the time very new that you print on it, stick it onto a wall and peel it off. was a peel and stick wallpaper material. Back when digital printed wallpaper was like not even out there yet, really. And I recognized it was something that would be kind of interesting to do. I thought it would be, you know, something that would take, you know, as far as if you're thinking of the fine art reproduction market,