The price of mainstream beer has been falling for decades, and consumers increasingly see brands like Bud Light and Coors Light as value brands. As these iconic brews decline (in price and volume), they leave a USD 7 billion hole in the US beer market. At the moment, this mutli-billion dollar whitespace is being filled by aspirational, light lager brands like Michelob Ultra, Corona, and Modelo, but these represent a fraction of this new segment’s potentional. Tune in to learn how macro-beer, craft, and foreign brewers can take advantage of this “new mainstream.”

This episode features: Stephen Rannekleiv, Global Strategist for Beverages, Jim Watson, Senior Beverage Analyst; and Bourcard Nesin, Associate Beverage Analyst