Lisa Benson is the founder of DeBella DeBall Designs, a digital marketing agency dedicated to helping veteran entrepreneurs and small business owners grow and scale their ventures. Her journey began in the Army, where she developed leadership skills and resilience that now shape her approach to business. Leveraging her background in communication, management, and public administration, Lisa transitioned into entrepreneurship, specializing in strategic marketing.

With a bachelor's in Management and a Master's in Public Administration, Lisa has deep expertise in marketing automation, social media strategy, and business development. At DeBella DeBall Designs, she crafts personalized marketing solutions that drive sustainable growth and streamline operations. Lisa is passionate about supporting veterans, especially those facing challenges like PTSD, and empowering entrepreneurs to thrive using data-driven strategies.

In this episode, we talked to Lisa about scaling a business and the challenges that come with it, connecting to your audience as an entrepreneur, leadership and empathy, veterans and the mission of her company, and much more.

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Marketing and Scaling Businesses;

02:18 Lisa's background;

10:37 The importance of benefits over features;

12:37 Challenges in scaling a business;

16:34 Tips for entrepreneurs on connecting with their audience;

24:04 An insight for leaders and to lead with empathy;

25:44 Her focus on the veterans;

30:22 Round of Insights

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Round of Insights

Apparent Failure: Having issues with paying for her education, eventually allowing her to be where she is today.

Digital Resource: Her planner, which she calls "The Best Planner Ever".

Most Recommended Book: 10x Is Easier Than 2x.

Daily Habit: Listening to meditation, and having a power hour where she works on her business.

#1 Insight for leveraging marketing to scale your business: Consistency is key.

Best place to grab a bite in Fort Hood, TX: Kempner Brick Oven.

Contact Lisa:

Website

Lisa's "Managing Mastery" Framework:

Link

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