Episode Summary:

If you've been running an online business for any amount of time, you know that every few years, something comes along that shifts everything. The way we create content, connect with our audience, run our businesses — it all gets reshuffled, and we find ourselves recalibrating all over again.

AI is that thing right now. And if you've felt the pressure to figure it out, use it more, use it better, or at least stop feeling behind — so have I.

But here's what I keep coming back to: even as the tools change, people are still craving real human connection. And I think that's actually the opportunity — using AI to simplify the work that drains us so we can show up more fully for the parts that actually build relationships.

That's exactly what this conversation with Andrew Wilder is about.

Andrew is the founder of NerdPress, a Certified B Corporation that handles WordPress support and maintenance for bloggers and content creators. He's been in this space a long time, and when AI started shifting things, he didn't just jump in — he got intentional about it. In this episode, we dig into what that actually looks like in practice.

In this episode:

• How AI tools work as a "subsidy" for your content — and what that means for long-term sustainability
• Where AI genuinely falls short (and why its confidence is part of the problem)
• The "verbal crutches" of AI-generated content — and how to spot them in your own work
• Data privacy with AI tools — what you should never share, even with paid accounts
• Why "staying in your lane" and leaning into your human perspective is the real competitive advantage right now

Connect with Andrew Wilder:

NerdPress

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