Campaigns for Pest Control Marketing.

Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way.

In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system.

You’ll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what’s working, what’s wasting money, and what to scale next.

• How to plan campaigns so every channel supports the same offer, audience, and call-to-action

• The 5 essentials every campaign must have before you launch (so you can measure ROI)

• How to track and measure offline marketing like door hangers, EDDM, and truck wraps

• What to watch in Google LSA and Google PPC to determine lead quality—not just volume

• Why lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign success

• The “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channel

• How to think about long-term organic growth as the SERP changes with AI answers and reduced clicks

• The difference between short-term demand capture (paid) and long-term compounding growth (organic + brand)

You don’t need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious.

If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.
💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠⁠⁠[email protected]⁠⁠. ⁠⁠📞 (925) 464-8383
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