In today's episode, Shannon continues the conversion with Kirsten Halik to delve deeper into the power of community and personal branding in business growth. They'll uncover how Kirsten's personal brand has become an integral part of her product-based company, Crowned Athletics, and how she's built an engaged community that drives customer loyalty. Whether you're building a brand or pondering the significance of a personal brand, this episode is packed with insights you won't want to miss.

Kirsten Halik is the founder of Crowned Athletics™, a brand that combines activewear with a princess twist. Her journey began in January 2017 with a homemade prototype and a dream. Starting with handmade headbands, she launched her first tank tops, Mermaid Princess and After Midnight Princess, in the summer of 2018. This marked the beginning of Crowned Athletics™. Kirsten's passion has driven the brand's evolution, expanding the collection to include sports bras, skorts, leggings, and jackets.

Kirsten's life took a dramatic turn in college when she survived carbon monoxide poisoning, which left her in a coma for 24 hours. This experience inspired her to make a meaningful impact with her second chance at life. Struggling with depression, Kirsten discovered the importance of fitness and movement for mental health. She aims to bring the magic of working out to women, drawing inspiration from fairytale heroines. Kirsten's mission is to make women feel magical and confident through Crowned Athletics™ activewear.

Website: https://www.crownedathletics.com/

Instagram: https://www.instagram.com/crownedathletics/

TikTok: https://www.tiktok.com/@crownedathletics?lang=en

What you'll hear in this episode:

03:43 Excitement seeing product on others after long wait.

07:50 Effort to sell and show personality online.

11:41 Hiring process reveals important job priorities and values.

14:30 Increased data collection, thoughtful decision-making, efficient operations.

16:49 Social media feedback can be overwhelming for business.

20:23 Returning from run Disney fuels my passion.

If you like this episode, check out:

If I Started Over, Here's What I Would Do First

Why You May Not Want to Start a New Business

CFO Q&A - Naming Your Business

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.