Both sellers and buyers today recognize the power of testimonials when it comes to influencing customers to purchase a product or service—it’s ingrained in our society. However, it may be difficult for reps to determine where exactly they fit in when it comes to testimonials. What is your role? John Kaplan explains how to effectively leverage testimonials in a sales process to maximize the success and size of your deals.
Here are some additional resources
Four Ways to Use Customer Testimonials in Your Sales Process
Maximize the Effectiveness of Proof Points in Your Sales Conversations
Develop Proof Points That Make an Impact
Methods to Increase Sales: Nailing Your Proof Points 
Maximize the Effectiveness of Proof Points w/ John Kaplan | Podcast


Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website .