“I give so much credit to our success to LinkedIn. It is such an amazing and powerful platform,” says Charlie Saffro, Founder and Owner of CS Recruiting. When Charlie unexpectedly started her business, she didn’t have a business plan in place or a loan from the bank. Instead, she followed her heart and did what she does best: find connections. Unlike most female founders, you won’t find Charlie on Instagram stories. However, you can find her sharing her vulnerability on LinkedIn where she has cultivated over 40k relevant and loyal followers from her industry.

As a completely self-taught entrepreneur, Charlie was on her own to build her team and attract the right customers. Her passion for connecting others to the right career opportunities was the catalyst to her LinkedIn success. After realizing the power of LinkedIn, Charlie began to build her network. Rather than linking with anyone, Charlie slowly built a relevant network specific to her industry. Over a decade later, CS Recruiting’s talent is unparalleled. As leaders in the supply chain, logistics, and transportation industry, Charlie and her team are widely known for their unique ability to attract talent, increase employee retention, and create meaningful connections along the way.

Tune into this episode of DearFound Her… to learn more about the importance of vulnerability, culture, and how to harness the power of LinkedIn so you can become a leader of connection in your industry.

Quotes

• “94% of our business comes to us from LinkedIn. I've never made a cold call and I've never knocked on a door to give a sales pitch. If you put it out there, people will come.” (20:46-20:58)

• “We've embraced the importance of culture. We're in the recruiting business, but we don't want to work with clients that have high turnover rates. We're not after that opening so we can fill it and make some money, we want to work with companies that retain people, treat them right, and then we help them grow.” (24:30-24:48)

• “People change jobs because they want more money. But compensation is now fourth or fifth on the list. Recognition, appreciation, a positive supporting culture, flexibility, and trust are the priorities that people are looking for.” (32:21-32:39)

• “Pick a focus and stick with it. It’s important to stay in your lane.” (38:20-38:23)

Connect with Charlie Saffro:

LinkedIn: https://www.linkedin.com/in/charliesaffro/

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