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Hello Badger Nation,
In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).
The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.
📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move.
And don’t forget to share your findings in the comments—we’d love to hear what you discover!
We’ll see you in The PPC Den!
🦡 Resources & Links
00:00 – Intro
01:20 – Locus of Control in Marketing
02:44 – Intro to Product Opportunity Explorer
05:17 – Why Sellers Use POE
06:45 – Mother's Day Gift Search Example
11:00 – Search Term Deep Dive
13:32 – Trend: “Cool Thing for Mom”
16:07 – Purchase Drivers
17:45 – Negative Feature Impact
21:29 – Review Insights & Returns
26:17 – Broad vs. Specific Search Terms
27:01 – Music Box Category Deep Dive
31:00 – Iterating on Product Ideas
34:30 – Trends & Competition
35:24 – When This Comes Up in PPC
38:20 – POE Feature Wishlist
🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mike, Mike Frekey
IG PPC
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Product Opportunity Explorer Unlocks Amazon Success
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
4.9
9898 ratings
Hello Badger Nation,
In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).
The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.
📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move.
And don’t forget to share your findings in the comments—we’d love to hear what you discover!
We’ll see you in The PPC Den!
🦡 Resources & Links
00:00 – Intro
01:20 – Locus of Control in Marketing
02:44 – Intro to Product Opportunity Explorer
05:17 – Why Sellers Use POE
06:45 – Mother's Day Gift Search Example
11:00 – Search Term Deep Dive
13:32 – Trend: “Cool Thing for Mom”
16:07 – Purchase Drivers
17:45 – Negative Feature Impact
21:29 – Review Insights & Returns
26:17 – Broad vs. Specific Search Terms
27:01 – Music Box Category Deep Dive
31:00 – Iterating on Product Ideas
34:30 – Trends & Competition
35:24 – When This Comes Up in PPC
38:20 – POE Feature Wishlist
🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mike, Mike Frekey
IG PPC
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Product Opportunity Explorer Unlocks Amazon Success
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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