Can UX mapping transform someone’s life? Jim Kalbach, Head of Customer Success at Mural and author of “Mapping Experiences,” pondered this question when a global counter-terrorism organization approached him to facilitate a workshop in Abu Dhabi. The users were former violent extremists turned activists against terrorism. Jim chats with Lou about how this mapping experiences translates to social impact.

Read Jim’s work on his blog: https://experiencinginformation.com/

Follow Jim Kalbach on Twitter: https://twitter.com/JimKalbach

Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia