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Like eating your own cooking or living in the house you built.

A tech company that is using its product regularly is going to understand what the end user faces and make sure that it works well. So when DriveCentric started, they used their CRM product as their CRM. Steve Roessler, DriveCentric’s Chief Evangelist Officer joins Auto Collabs to talk about how we can rethink CRMs and how to communicate with today’s generation in a way that they want to be communicated to.

What we talk about in this episode:

0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

5:15 Like so many others, Steve’s journey to automotive wasn’t a straight line. He started in engineering, and then moved to medical. One day, his neighbor asked him to look at a CRM that he was working on. The CRM was DriveCentric.

9:12 DriveCentric started by using DriveCentric as its CRM. Kyle and Steve talk about the pros and cons of this approach.

19:06 What can auto learn from dating apps? Steve lays it out.

22:48 Kyle and Steve discuss how B2C sales can look a lot more like B2B sales.

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Connect with Steve Roessler on LinkedIn

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. Automotive State of the Union
2. ASOTU CON Sessions