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Jeff Hambleton works with avalanche professionals from around the world and across disciplines to build avalanche education tools and train the next generation. In this episode: connecting to your audience; culture-shift after the Valentine's Day slide of '99 at Mt Baker and the Danny Woods avalanche of 2008; effecting deeper change through social clubs; zone-based comms strategies; the value of simple rules; industry efforts to educate users; the future of motorized safety education.
Could our evolutionary history help explain why we enjoy putting our lives at risk?
Dr. Angela Dunn is the State Epidemiologist for the Utah Department of Health. In this episode: messaging the problem as you're learning about it; public safety and risk guidelines; cascading risks; marketing problems; the risk/reward balancing act; the single overriding communications objective; effecting behavior change; sticky messaging; culture eats strategy for breakfast; irreproducible accents.
Sarah Carpenter is a co-owner of the American Avalanche Institute and a ski guide in the Tetons. In this episode: Giving backcountry users the keys to the castle; the evolution of avalanche education; snow science as equal parts science and voodoo magic; education vs air bag; checklists and systems for safety; sharing stories when you get it wrong; Don Carpenter and the qualities of good backcountry partners; and painting!
Blase Reardon has been a backcountry avalanche forecaster in Ketchum, Aspen, Glacier National Park, and is now the lead forecaster for the Flathead Avalanche Center in northern Montana. On tap this episode: forecasting in data-sparse regions; the mysteries of wet snow; Mr. Magoo's close calls, wicked learning environments & the illusion of expertise; the need for increased feedback; The Snowy Torrents; accident reports; the forecaster's role; and how best to progress your backcountry know-how.
How is that we learn good lessons that we mind for a while before drifting into failure once again? Hint: It has to do with heuristics.
In the avalanche world, UAC forecaster Trent Meisenheimer is at the forefront of storytelling and communication through the use of video. Trent uses high-def cameras, drones, and cutting-edge video software to communicate the visceral realities of a field day in avalanche terrain or a recent avalanche accident. He's also the wunderkind director of the Know Before You Go video, and "To Hell in a Heartbeat," among others. Trent joins us to talk about the art of storytelling through film.
Here's a question: What's the goal of forecasting? Economist Peter Donner and meteorologist Larry Dunn are both retired from their respective careers predicting the future, and they join Drew to share what they know about the intricacies of forecasting. It may sound dry, but the economic concepts of gain and loss, risk and reward shape good decision making in the backcountry. So, what's the goal of forecasting: accuracy or outcomes? How do you impact decision making--not to mention your reputation--with forecasts that overly cautious or not cautious enough? And how do you minimize risk when out on a tour?
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