Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross is officially on dad-leave, so this week found Ethan and Riley chopping it up about a bunch of random stuff, including which industries they would like to see offer a specialty product, an update on our E80, frustration with bourbon culture + package stores, a cart-project update. This is a very *SOMETIMES* podcast, so buckle in. Buy Valor Coffee: https://valor.coffee/shop Want to become ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Intro: 0:00 Laying Out The Episode: 35:12 Step 1 – What Do You Want?: 37:45 Step 2 – Why Do You Want It?: 58:00 Step 3 – Logistics Lineup: 1:04:05 We just ran a series on the questions we are most often asked by those starting coffee shops. Here we discuss the next step – actually putting a plan into action. We detail the first three steps we would take if starting from scratch – simple things ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Our third and final part of our series on questions we get from folks starting coffee shops discusses all things MENU. We answer the following questions and more: How can you create an empathetic menu? What types of beverages should your menu have? How should you lay it out? How can you manage approachability AND showcasing hyper-specialty drinks? Thanks for listening! Buy Valor Coffee: h...

Thanks for listening and giving us a good review, it goes a long way <3 In part two of our series on our most common questions from coffee shop founders, we discuss a topic that overwhelms lots of folks: EQUIPMENT. Whether you already know all about the different brands OR you're coming in blind, this episode will likely help you from deciding which brand or size machine, to potential blindspots that you might not be expecting. Thanks for listening! No affiliate links in this one! ...

Thanks for listening and giving us a good review, it goes a long way <3 Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the philosophy of hiring, how many people you should hire, and how you should build out your schedule,...

Thanks for listening and giving us a good review, it goes a long way <3 Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested in some of the deep science behind the coffees you drink. Here's some of the books Sam mentione...

Thanks for listening and giving us a good review, it goes a long way <3 No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE! Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram...

This week we talk about our cold brew process, Miami Heat small forward Jimmy Butler's specialty coffee company, and books that have shaped our lives. Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 ***If you buy something through our external/third-party links, we may ge...

We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening! Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/...

It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way. Follow Mykie: http://instagram.com/bornofthewind Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://v...