In this episode of the Restaurant Technology Guys podcast, Jeremy Julian engages in a conversation with Marc Mathies from Vericast. The discussion revolves around how Vericast, best known as a cooperative shared mail provider in the restaurant space, pivots to the digital landscape. Marc highlights Vericast's novel data enhancement project called 'Next Drive,' bridging customer data with proprietary data to create personalised advertising campaigns with refined accuracy. The podcast also discusses the value of retailers' online advertisements, the significance of data in marketing, and the dilemma of transforming marketers into data analysts.  Introduction  Guest Introduction  Discussing Vericast  Vericast's Evolution  Restaurant interactions with Vericast  Vericast's Transition towards Digital  The Power of Data in Marketing  Next Drive: Vericast's new marketing platform  The role of AI & ML in analyzing data  Benefit to the Consumer  Digital Advertising in Retail  How to reach Vericast

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian engages in a conversation with Marc Mathies from Vericast. The discussion revolves around how Vericast, best known as a cooperative shared mail provider in the restaurant space, pivots to the digital landscape. Marc highlights Vericast's novel data enhancement project called 'Next Drive,' bridging customer data with proprietary data to create personalised advertising campaigns with refined accuracy. The podcast also discusses the value of retailers' online advertisements, the significance of data in marketing, and the dilemma of transforming marketers into data analysts. Introduction Guest Introduction Discussing Vericast Vericast's Evolution Restaurant interactions with Vericast Vericast's Transition towards Digital The Power of Data in Marketing Next Drive: Vericast's new marketing platform The role of AI & ML in analyzing data Benefit to the Consumer Digital Advertising in Retail How to reach Vericast

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian engages in a conversation with Marc Mathies from Vericast. The discussion revolves around how Vericast, best known as a cooperative shared mail provider in the restaurant space, pivots to the digital landscape. Marc highlights Vericast's novel data enhancement project called 'Next Drive,' bridging customer data with proprietary data to create personalised advertising campaigns with refined accuracy. The podcast also discusses the value of retailers' online advertisements, the significance of data in marketing, and the dilemma of transforming marketers into data analysts. &nbsp;Introduction &nbsp;Guest Introduction &nbsp;Discussing Vericast &nbsp;Vericast's Evolution &nbsp;Restaurant interactions with Vericast &nbsp;Vericast's Transition towards Digital &nbsp;The Power of Data in Marketing &nbsp;Next Drive: Vericast's new marketing platform &nbsp;The role of AI &amp; ML in analyzing data &nbsp;Benefit to the Consumer &nbsp;Digital Advertising in Retail &nbsp;How to reach Vericast

Vericast: Shaping the Future of Restaurant Technology

Restaurant Technology Podcasters... Drawing from years of combined experience in restaurant technology, implementation, and marketing, The Restaurant Technology Guys are here to help you run your business better. Check them out www.restauranttechnologyguys.com Jeremy literally grew up in the Restaurant Technology Industry. His family is the founders of Custom Business Solutions, Inc. and Jeremy’s early school vacations were spent soldering components for restaurant customers. Twenty-plus years later and Jeremy is COO for CBS, in charge of the implementation of technology systems for CBS customers. It’s fair to say that Jeremy is very much in touch with the challenges and issues facing restaurant operators in the area of technology systems. Outside of CBS, Jeremy and his wife Michelle are the busy parents of two boys and two girls. The family’s youngest son was adopted from Uganda. Four kids, youth sports, church and many other activities mean non-stop action at the Julian household. Jeremy is a big fan of baseball and soccer. When not cheering on the kids in sports Jeremy enjoys cooking and watching Food Network.

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Restaurant Technology Podcasters... Drawing from years of combined experience in restaurant technology, implementation, and marketing, The Restaurant Technology Guys are here to help you run your business better. Check them out www.restauranttechnologyguys.com Jeremy literally grew up in the Restaurant Technology Industry. His family is the founders of Custom Business Solutions, Inc. and Jeremy’s early school vacations were spent soldering components for restaurant customers. Twenty-plus years later and Jeremy is COO for CBS, in charge of the implementation of technology systems for CBS customers. It’s fair to say that Jeremy is very much in touch with the challenges and issues facing restaurant operators in the area of technology systems. Outside of CBS, Jeremy and his wife Michelle are the busy parents of two boys and two girls. The family’s youngest son was adopted from Uganda. Four kids, youth sports, church and many other activities mean non-stop action at the Julian household. Jeremy is a big fan of baseball and soccer. When not cheering on the kids in sports Jeremy enjoys cooking and watching Food Network.

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Vericast: Shaping the Future of Restaurant Technology

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