Second Life

Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders


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Armed with experience in finance and fashion buying, respectively, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard started their fashion brand with a single jacket style and no business plan. A decade later, they have a successful label with seven brick-and-mortar stores. Here, they speak about working with a business partner, learning to trust your gut, and the question Anna Wintour asked them.

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