The importance of AVOD to VICE’s distribution strategy. Kate discusses the complex distribution ecosystem and how the traditional windowing strategy is being challenged.

Kate speaks with Hayley Bull, Director of 3Vision on the launch of VICE’s distribution arm during COVID-19, strategic partnerships including SBS Australia and the importance of their linear TV business.

Kate Ward is President of VICE Studios, VICE Media Group’s international television and feature film production arm.   The business encompasses the development, production, financing and distribution of quality English and local language scripted, entertainment and factual content.

Here is a breakdown of the topics discussed in this episode:

[01:40] Introduction to VICE Media Group and the lines of business

[05:13] You launched your new VICE distribution arm during the height of the pandemic, what were the key learnings?

[07:08]  What impact did Covid-19 have on TV production?

[09.15] Can you tell us more about VICE’s partnership with All4?

[10:37] is AVOD an important focus for VICE?

[15:45] How does VICE balance supplying shows to your own services (vertical integration) versus licensing content to third party services? Have you established a windowing structure that works?

[19:08] How important are Vice's linear TV channels to the business?

[21:03] How important are strategic partnerships (i.e. SBS Australia) to your distribution strategy?

[22:47] What do you think VICE's relationships with Pay TV services will look like in the future?

[24:32] Can you give us an idea of the scale and focus for VICE Studios, including global productions and plans for the future?

[28:20] What new shows are you excited about?

Resources:

Register for our free webinar ‘The Future of TV’ 6 May at 16:00 BST http://bit.ly/Webinar-Future-of-TV-P

3Vision Website: https://www.3vision.tv

3Vision Linkedin: https://www.linkedin.com/company/3vision

3Vision Twitter: @3Vision