In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.

French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.

Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.

Because, as Violette reminds us: you were born perfect.

Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas.

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