Screw It Just Do It with Alex Chisnall

Viral Growth & Brand Building: The BOSH! Success Story


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In this episode of Screw It Just Do It Sessions, I sit down with Henry Firth and Ian Theasby, co-founders of BOSH!, the fastest-growing plant-based food brand online. In just 18 months, they built an audience of over 1.5 million followers and reached 500 million+ views—without a marketing budget.

We dive into:

✔️ The importance of organic growth and how they leveraged social media

✔️ Why building a community is the key to scaling a brand

✔️ The behind-the-scenes of creating viral food videos

✔️ How listening to their audience led to their best-selling cookbook

✔️ The future of plant-based eating and their exciting next steps

🔥 Ready to take action and build something great? 🔥

Join thousands of entrepreneurs, creators, and business minds who are turning ideas into reality. Subscribe to Screw It Just Do It for inspiring conversations, practical advice, and behind-the-scenes insights from those who’ve done it before.

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Screw It Just Do It with Alex ChisnallBy Alex Chisnall

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