Join Roland Frasier in this episode of Business Lunch as he welcomes the legendary Sir Richard Branson to discuss his unique approach to building and expanding the iconic Virgin brand. With a blank sheet of paper and a determination to be different, Branson has disrupted industries ranging from music to airlines and now, space travel. 

He shares inspiring stories of his adventures, including balloon voyages and a near-death experience during Hurricane Irma. Branson reveals the secrets behind his brand's success, emphasizing the importance of reputation, treating people well, and taking risks. Learn how Virgin is revolutionizing space travel and the small satellite industry, and get a sneak peek into the upcoming launch of Virgin Voyages' adult-only cruise line. 

If you want to be inspired by an entrepreneur who dares to dream big and take action, tune in to this episode of Business Lunch with Roland Frasier.

HIGHLIGHTS 

"We needed to use ourselves to get out there and get the companies on the map. I think these adventures gave us a much more sexy, you know, image that people would identify with over stuffy competitors." 

"Tactical strategies that you can start using to live a rich and happy life." - Roland Frasier

"You're only as good as your reputation, so you've got to zealously protect your reputation." 

TIMESTAMPS

00:00: Introduction

04:09: What Drives You? 

09:28: Virgin Mobile 

14:46: Diversity In Expertise 

18:54: Building A Brand 

23:44: The Future Of Virgin Voyages 

28:20: Virgin Galactic 

38:02: Partners

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

Mentioned in this episode:

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