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In this episode of the Registered Ranching Podcast, we're joined by none other than Molly McAdams, Ph.D., Executive Vice President of the Texas Beef Council. With decades of experience spanning food science, meat marketing, retail leadership, and beef advocacy, Molly brings a unique and powerful voice to the conversation around ranching, meat production, and the evolving demands of today's beef industry.

We dive into her journey from working on the ground with small meat producers at Om3, to leading innovation and health initiatives at H-E-B, and now steering strategy and vision at the Texas Beef Council. Molly shares her thoughts on the importance of transparency in the supply chain, the role of science in consumer trust, and what she believes is next for the beef community.

Whether you’re a seasoned rancher, a beef industry professional, or just someone passionate about where your food comes from—this episode delivers insights, inspiration, and a fresh perspective on how the beef industry can grow while staying true to its roots.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.