Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Cassie Dell is the Senior SEO Client Success Manager at Searchmetrics. So far for Content Strategy Week, she’s discussed how you can get the most out of your content. Your content needs to answer the intent of your keywords to rank for them. Today, Cassie talks about how to understand topic intent. Show Notes

Connect With: 

• Cassie Dell: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, is back to talk some more about your content strategy. You have to know your audience to give them what they want. How can you kick your content into high gear? Today, Cassie discusses whether you should be focusing on trending or evergreen content. Show Notes

Connect With: 

• Cassie Dell: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior SEO Client Success Manager at Searchmetrics, Cassie Dell, discusses how you can kick your content into high gear. Content is a big part of your SEO strategy. And the first step starts with your keywords research. Today, Cassie talks about some of the different ways you can do your keyword research. Show Notes

Connect With: 

• Cassie Dell: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO and content marketing consultant at Searchmetrics, Tom Wells, is back to wrap up the discussion about the changes in SEO data sources. You have big data and then you have your granular insights. But it can be tricky to balance your focus between the two. Today, Tom talks about big data versus granular insights. Show Notes

Connect With: 

• Tom Wells: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO and content marketing consultant at Searchmetrics, Tom Wells, continues the conversation about the changes in SEO data sources. Platforms like WordPress and Wix sure make it easier to build a website. But is the trade-off really worth it? Today, Tom discusses the rise of CMS, web builders, and plugins. Show Notes

Connect With: 

• Tom Wells: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Wells, SEO and content marketing consultant at Searchmetrics explains the changes in SEO data sources. Technology has improved over the years to help us build better websites. But as we rush to optimize, it’s not helping out overall web performance. Today, Tom talks about the state of web performance in 2021. Show Notes

Connect With: 

• Tom Wells: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, SEO strategists at Searchmetrics discusses Google’s move to start changing your titles. Your title was one of the only elements webmasters and marketers had full control of. So you can understand the uproar from the community when titles started to change. Today, Jordan dissects the impact of Google’s title changes and what your response should be. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, SEO Strategist at Searchmetrics shares his thoughts on building an SEO tool specifically for podcasters. Verticalized search engines are very popular right now. And with Google claiming control of your titles, it’s the best time for an idea like this. Today. Jordan talks about what it would take to build an SEO tool to help podcasters choose the best titles. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for SEOs. Show Notes

Connect With: 

• Noah Learner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your place in the SEO world. Show Notes

Connect With: 

• Noah Learner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.