Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show Notes

Connect With: 

• Patrick Stox: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO. Show Notes

Connect With: 

• Lidia Infante: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show Notes

Connect With: 

• Lidia Infante: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience. Show Notes

Connect With: 

• Joe Ford: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO. Show Notes

Connect With: 

• Joe Ford: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-founder and chief product producer at MarketMuse, Jeff Coyle, has over 20 years of first-hand experience in the content management and tech space. Today, AI-generated content is becoming increasingly popular. But to get the best result, you need to understand the role of AI as a content amplifier instead of a content producer. Today, Jeff explains how to use humans and search bots together to improve your SEO ranking. Show Notes

Connect With: 

• Jeff Coyle: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-founder and chief product producer at MarketMuse, Jeff Coyle, discusses SEO strategy. How do you write to cover a topic comprehensively? First you need to figure out your topic versus your keywords. Today, Jeff explains the difference between keywords and topics. Show Notes

Connect With: 

• Jeff Coyle: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle is the co-founder and chief product producer at MarketMuse. Working with an AI-based SEO and content strategy platform, Jeff has tons of knowledge to share about SEO and getting your content to rank well. What’s really affecting where your content ranks in SERPs? Today, Jeff explains MarketMuse’s take on SEO content strategy. Show Notes

Connect With: 

• Jeff Coyle: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Sarah Presch, Sr customer marketing manager at Searchmetrics talk about getting your SEO up to international standards. Keywords research and keyword mapping is the first thing you should look at to start. But once you get settled into a market, you still have to pay attention to the socio-political environment. For the final day of International SEO Week, Ben and Sarah discuss how to evaluate your international SEO success. Show Notes

Connect With: 

• Sarah Presch: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Sarah Presch, Sr customer marketing manager at Searchmetrics, for a third time to talk about getting your site to perform on the international level. So far we’ve found out that simply translating your content won’t do the trick. You may need to adjust your entire SEO strategy. Today, Ben and Sarah discuss the cultural nuances of localizing your content for a specific country. Show Notes

Connect With: 

• Sarah Presch: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.