Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to conduct your seasonal research. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today's Career Day episode of the Voices of Search podcast, Micah Fisher-Kirshner, Director of SEO & Content at Turn/River Capital shares his experience going from an agency, to in-house SEO, to managing SEO for a portfolio of companies for a private equity firm. Show Notes

Connect With:

• Micah Fisher-Kirshner: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses take a holiday, this is one of the busiest times of the year for technical SEO’s. Hear Jeff Preston, News Corp’s Director of SEO responsible for Realator.com, share his thoughts, strategies, and tactics related to preparing to make the most of the summer season. Topics tackled: Why summer decrease eCommerce and travel site visibility? Why media companies love the kids being out of school? How to fill downtime with technical optimization? Show Notes

Connect With:

• Jeffrey Preston: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-oriented events like Mother’s & Father’s Day, the spring is all about picking and strategically choosing the targeted events that reach your customers. Hear Jordan Koene, Searchmetrics Inc’s Lead SEO Strategist and CEO, share his thoughts, strategies, and tactics related to preparing to make the most of the spring SEO bloom. Topics tackled: How to optimize for religious & family-oriented holidays? Why the Sports Media SEO’s are working overtime in Q2? How should work with cross-functional partners? Show Notes

Connect With:

• Jordan Koene: Website // LinkedIn 
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Finding your career path as an SEO isn't always a linear journey. In today's Career Day episode of the Voices of Search podcast, Wil Reynolds, Founder & Director of Strategy at SEER Interactive shares the story of his transition from being a high school economics teacher in Philadelphia to launching and scaling a Search agency to produce $25MM in annual recurring revenue. Topics Include: How to know when it's time to make a career transition? What skills can you take from your previous careers? How to turn local relationships into a scaled business? Show Notes

Connect With:

• Wil Reynolds: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the kickoff to the busiest time of the year. Hear Carolyn Shelby, Walt Disney Company's Manager of SEO responsible for ESPN properties, share her timelines, strategies, and tactics related to preparing for the big game. Topics tackled: When does ESPN start planning for the Super Bowl? How does the brand term "Super Bowl" effects ESPN's strategy? How ESPN's SEO team works with editorial to optimize for visibility. Why ESPN prioritizes Google News stories on game-day. Who are the Patriots are going to play in next year's Super Bowl? Show Notes

Connect With:

• Carolyn Shelby: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses are dependent on key times of the year. How do you plan for seasonality and develop a SEO playbook to navigate the highs and lows and ensure a profitable year? Jordan Koene shares his search strategies so you can maximize each season for SEO success: Tips for establishing a seasonality calendar that identifies all key times. How is CPC impacted by the Q4 “trickle over” effect? How to use the key indicators like business KPIs, sales trends, traffic trends, and holistic aggregate data like Google Trends? How to manage the content assets most relevant to your category of business and season? What’s the importance of maintaining a key URL and strategies for keeping that content alive throughout the year? What do you do when there is an SEO emergency and content that must go live without the proper planning? What are the risks of taking immediate action? Show Notes

Connect With:

• Jordan Koene: Website // LinkedIn 
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the wake of Google’s “Fake News” core algorithm update, we examine which domain’s SEO visibility were affected. Tyson Stockton explains how the landscape has shifted for media, ecommerce and healthcare companies. Media & Publishing: Who is the most visible player in the publishing industry: CNN or NYT? How did CBS mitigate the decrease in visibility of its core domain? How US News continues to pile up incremental wins while it’s competitors are seeing significant fluctuations. Ecommerce: Did Google slap Wayfare’s hand for submitting SERPs into their index? Are the changes in ecommerce a rollback of the September core algorithm update? Healthcare: How did Healthline recover from being hurt by the last core update? Which domain was hurt the most by the core update? Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. He has witnessed firsthand Asia's remarkable digital evolution. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the complexity and opportunities of China, Russia, and the Asian markets? What are the strategies for Taiwan, where they speak Mandarin, and Hong Kong, where they speak Cantonese -- when both write in traditional Chinese? How do you obtain hosting and a Chinese URL? What are the strategies for internationalizing when you're expanding into Asia broadly, and not just China? What are the challenges of working with Naver and the opportunities in the Korean market? What is the impact on SEO of mobile use in Asia? How does one consider other markets like Pakistan, the Philippines, Vietnam, Turkey, Iran, and Thailand and determine their potential opportunities? Show Notes

Connect With:

• Michael Bonfils: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC, what's Tyler’s advice for optimizing and internationalizing for growth, while ensuring a great user experience? What are the foundational building blocks of Google and other search engines that should be applied universally to most international regions? How can teams create new business opportunities from information and media? What’s the importance of structured data to deliver information? Show Notes

Connect With:

• Tyler Vickers: LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.