Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Which media companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the companies that are the biggest movers, shakers, and slackers in the SEO world. Why is YouTube toppling its social media competitors like Facebook? Is Twitter successfully chipping away at Facebook? How are The Guardian, New York Times, CNN, US News, and USA Today ranking? What is Spotify’s SEO visibility compared to iTunes? Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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Senior Director at Healthline Media, Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world, which includes Healthline and MedicalNewsToday. Ryan shares his journey from studying psychology to becoming an SEO expert. What are the SEO and soft skills he learned from psychology? Does one need a sense of altruism to work in healthcare? How does he work cross functionally with engineers, designers, and editorial? Show Notes

Connect With:

• Ryan Purtill: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO expert. Learn: What type of detective work does it take to become a content expert? What’s Kristen's approach to Google Analytics? What’s it like to make the shift from commercial businesses to larger enterprise B2Bs? What does it take to generate thought-leadership content? Show Notes

Connect With:

• Kristen Vaughn: LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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Amateur pilot, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has evolved over time. For Avinash, a core premise is data and having the right infrastructure and tools to test consistently. Learn about his journey and his SEO strategies for creating brand success. What are the biggest challenges of consumer-facing companies that are multifaceted multibrands? How do you tailor pricing strategy around the needs of the client? How do you handle technical debt? How much of SEO is art and how much science? What was it like to immigrate from India to the American south? Show Notes

Connect With:

• Avinash Conda: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Voices of Search podcast series, Adam Weiler, who is a Premier Amazon Channel Partner with over 10 years of experience shares his knowledge: How to do an analysis of the competition What are the best strategies for creating listings, including the front and back end and titles? What are the different strategies for commodity products like a coffee mug versus a new and innovative product? How do you navigate duplication of listings? Show Notes

Connect With:

• Adam Weiler: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We goofed! Earlier this month, we only uploaded the first 27 seconds of our episode about optimizing for Non-Google search engines. As much as we hope you like our intro music, we figured that you might also want to hear us talk about search. Here's the whole episode... enjoy the pod! When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other Microsoft products with their search experience? Why Google and Bing webmaster tools are table stakes, offering the data you need for free? Does Google really know when you've been good or bad? Show Notes

Connect With:

• Jordan Koene: Website // LinkedIn 
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelsey Jones shares her unique path to marketing entrepreneurship and owning her own successful agency. In this Searchmetrics Voices of Search podcast, Kelsey shows how her spirit of adventure, thirst for learning, and resiliency led to success. Kelsey reflects on: What are her suggestions for moving from freelancing to consulting to running your own business? When failure isn't an option, how was being “hungry” a powerful motivator? What was the dark side of SEO that she witnessed during its early days? Show Notes

Connect With:

• Kelsey Jones: LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to developing YouTube videos, there are many optimization techniques that can make a big difference on how your videos rank. In this Searchmetrics podcast episode, David Capone shares his insider knowledge, covering everything you need to know for visibility, from creating a channel to viewer retention to which how-to videos are the most popular. Which YouTube channels perform the best and why? How do you make your YouTube videos entertaining? What are the best titles, keywords, meta tags, and descriptions? What does it take to get Google and YouTube recommended? Show Notes

Connect With: 

• Duane Forrester: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on brand, consumer behavior, and reputation management, Duane provides SEO knowledge and actionable steps to attract more customers. Duane reviews: Putting yourself in your customers’ shoes, what are the top questions to ask that should drive your search strategies? How to effectively use regional-specific data and tools like Google My Business? How to effectively respond to bad reviews so that they don’t tank your business? Show Notes

Connect With: 

• Duane Forrester: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duane Forrester, VP of Industry Insights at Yext, is an expert on generational change, consumer behavior, and the latest tech, and covers what it takes to ensure your brand is putting its best foot forward and generating local business. What are the essential placements and strategies for local search with Google, Bing, Foursquare, and Facebook? What is the impact of reviews and can reviews below 4 stars harm your business? How are Alexa and Google Home changing the local search landscape and do they require a new way of managing your data? Can the hundreds of small online directories with information about your business actually impact your Google search results? Show Notes

Connect With:

• Duane Forrester: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.