Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Triage No. 4: Cross promoting holiday deals & events A great option for boosting your holiday rankings can boil down to clever internal linking and cross promotion. In triage no. 4, Ben and Tyson talk about the do’s and don’ts of this low resource, high-return activity with a great little tip on leveraging your affiliate partners to boost holiday search results. Listen in to learn more. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Triage No. 3: Repurposing Evergreen Holiday Assets It’s surprising how often last year’s holiday assets can be refreshed to meet the demands of the new holiday seasons with some minor creative changes (don’t forget to change the year folks) and some clever SEO hacks. In the third episode, we talk about how to optimize the right holiday content without sacrificing future (non-holiday) performance. Take some time with Ben and Tyson to better understand where to focus your repurposing efforts. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Holiday Triage No. 2 Identifying and taking advantage of your holiday-specific competitive advantages. Your competitive standing becomes more important during the holiday season. Understanding your biggest strengths, and, almost as important, your competitor’s biggest weaknesses is key. In triage no. 2, Ben and Tyson talk about how to find the niche’s where you can press your competitive advantages. Listen in and learn how to find and leverage your advantages. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Holiday Triage No. 1 Where & When to Start Holiday Planning In the first of five episodes, focusing on recovering for the ever important holiday season, Tyson Stockton, the Director of Enterprise Services with the Searchmetrics Digital Strategies Group and Ben Shapiro zero in on preparation for the holiday shopping season. Listen in to learn how to leverage the content assets you have and which gaps to fill that will make the most difference. Show Notes

Connect With:

• Tyson Stockton: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Position Zero Month. Today, Jordan Koene, CEO Searchmetrics joins us for the wrap-up episode to Position Zero Month. Listen now to understand Zero's impact on your brand and so that you can hear Jordan's take on: Technical Strategy Content Strategy Voice Search and the future of Position Zero. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.