Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episodes

October 31, 2018 Measuring Position Zero's Impact on Your Business
Position Zero Month. Today, Jordan Koene shares his take on Position Zero Month and hand how position zero impacts your brand. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-position-zero-impact/ EPISODE TOPICS: - Technical Strategy - Content Strategy - Voice Search and the future of Position Zero GUESTS & RESOURCES: - Jordan Koene, CEO Searchmetrics - Benjamin Shapiro: https://benjshap.com/podcast-network iTunes Explicit Rating
27 min
October 24, 2018Position Zero and Voice Search
Position Zero Month. Today, our guest speaker Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Alex Scoble is the Chief Marketing Officer for FlightGuru.com. Show Notes
Connect With:
Alex Scoble: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 min
October 24, 2018 Position Zero and Voice Search
Position Zero Month. Today, our guest Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-position-zero-and-voice-search/ EPISODE TOPICS: - Position Zero and Voice Search - Content Monetization is a long game - Customer Journey GUESTS & RESOURCES: - Alex Scoble, CMO, FlightGuru.com - Benjamin Shapiro: https://benjshap.com/podcast-network
iTunes Explicit Rating
22 min
October 17, 2018Content Strategy for Position Zero
Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position Zero: Audience Research, Competitor Research, Content Optimization and Technical Optimization. Guest Courtney Cox Wakefield, Digital Marketing Manager at Children's Health will share her best practices for optimizing Position Zero worthy content. Show Notes
Connect With:
Courtney Cox Wakefield: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
26 min
October 17, 2018 Content Strategy for Position Zero
Position Zero Month. Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of position zero. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-content-strategy-for-position-zero/ EPISODE TOPICS: - Audience Research - Competitor Research - Content Optimization - Technical Optimization GUESTS & RESOURCES: - Courtney Cox Wakefield, Digital Marketing Expert and Speaker - Benjamin Shapiro: https://benjshap.com/podcast-network
26 min
October 10, 2018Rich and Featured Snippets
Position Zero Month. Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Show Notes
Connect With:
Sebastien Edgar: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
25 min
October 10, 2018 Rich and Featured Snippets
Position Zero Month. Today we talk Rich and Featured Snippets. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-rich-and-featured-snippets/ EPISODE TOPICS: - Rich Snippets vs. Featured Snippets - Meeting Category Needs - Identifying Featured Snippet Opportunities GUESTS & RESOURCES: - Sebastien Edgar, SEO Team Lead, Searchmetrics, Inc. - Benjamin Shapiro: https://benjshap.com/podcast-network
26 min
October 03, 2018Intro to Position Zero Month
Position Zero Month. Rise above the digital noise and join us this month as we explore Google's top spot and what you and your brand can do to get there. Show Notes
Connect With:
Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 min
October 03, 2018 Intro to Position Zero Month
Intro to Position Zero Month. Explore Google’s top spot and what you and your brand can do to get there. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-intro-position-0-month/ EPISODE TOPICS: - Snippets vs. SEO Rankings - “I’m Feeling Lucky” vs. User Intent - Zero’s Winners and Losers GUESTS & RESOURCES: - Jordan Koene: https://www.searchmetrics.com/about-us/jordan-koene/ - Benjamin Shapiro: https://benjshap.com/podcast-network
28 min
September 26, 2018Finding & Fixing Robots.txt and Other Technical Issues
Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web! Show Notes
Connect With:
Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24 min

About Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episodes

About Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Best of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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