Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical proficiency and strategic foresight in navigating the complex landscape of search engine optimization. By integrating these skills, Emily highlights how professionals can drive meaningful impact in their organizations. Today, she shares insights on leveraging analytics and understanding algorithm updates to stay ahead in the SEO game Show Notes

Connect With: 

• Emily Wassell: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common traps for SEOs when planning long-term strategies, importance of speaking the language of business leaders, challenges of business forecasting in SEO, and building business cases that align with company goals. Show Notes

Connect With: 

• Emily Wassell: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Originailty.ai, Jonathan Gillham, revisits Google's view of AI content. In this episode, Jonathan shares his perspectives on: exploring the impact of AI on SEO and content marketing and the role of detection technology in understanding AI's authenticity. Show Notes

Connect With: 

• Jonathan Gillham: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Originality.ai, Jonathan Gillham, discusses the importance of ethics and safety in content AI. In this episode, Jonathan shares his perspectives on: impact of AI on content originality and SEO practices, challenges in detecting AI-generated content in SEO, the role of AI in enhancing content marketing strategies, and future trends in AI technology for web publishing.

https://originality.ai/ai-content-in-google-search-results

https://originality.ai/can-google-detect-penalize-ai-content

Connect With: 

• Jonathan Gillham: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings. Show Notes

Connect With: 

• Barry Schwartz: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In this episode, Barry shares his perspectives on: impact of Google's latest update on organic search strategies, emerging trends in search for Organic Growth Marketing executives, best practices for aligning content with current search algorithms, key metrics to track the effectiveness of organic growth strategies, and the growing importance of voice search in the search landscape. Show Notes

Connect With: 

• Barry Schwartz: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Content Marketing & Production at PBS (Public Broadcasting Service), Anaïs Cayo, discusses how to effectively create SEO buy-in with leadership. In this episode, Anais shares her perspectives on: strategies for demonstrating SEO value to leadership, importance of data in securing leadership support for SEO, impact of SEO on national and local PBS programming, resource allocation for effective SEO management at PBS, sharing SEO successes and learnings across PBS stations. Show Notes

Connect With: 

• Anaïs Cayo: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anaïs Cayo, Director of Content Marketing and Production at PBS (Public Broadcasting Service), discusses strategies for creating effective relationships with product and development teams.  Show Notes

Connect With: 

• Anaïs Cayo: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and selling digital assets, such as websites, and starting digital agencies, which can offer recurring revenue and attract high multiples for sale. Raad highlights that digital agencies with recurring revenues can fetch multiples of 3-5 times EBITDA, with some selling for $8 million on average. He also mentions the potential of teaching SEO skills through courses and the importance of traffic for success. Shapiro stresses the versatility of SEO skills, suggesting options like building and selling sites or starting an agency to avoid feeling trapped in traditional in-house roles.  Show Notes

Connect With: 

• Matt Raad: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recognizing the value of your skills and exploring diverse avenues to leverage them in the digital marketplace. Matt provides insights into how collaboration and continuous learning can open up new opportunities for SEO professionals.  Show Notes

Connect With: 

• Matt Raad: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.