Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and the importance of creating content that resonates with human interests and experiences. Cyrus emphasizes the need for marketers to adapt to these changes to improve their visibility and effectiveness in search results. Today, he shares insights on aligning content with genuine user needs and expectations. Show Notes

Connect With: 

• Cyrus Shepard: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martha van Berkel, CEO and co-founder of Schema App, discusses her journey in SEO, including her first Brighton SEO experience in 2019 and a serendipitous family connection at the event. She emphasizes the importance of community, both professionally and personally, and shares her approach to building meaningful connections. Martha also talks about her health journey with Lyme disease and mold toxicity, highlighting the support from her community. Additionally, she discusses the challenges and benefits of working with her husband, Mark, and the balance they maintain between work and personal life. Show Notes

Connect With: 

• Martha van Berkel: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how SEO strategies can significantly enhance content visibility and audience engagement in the fast-paced world of entertainment news. By leveraging cutting-edge SEO techniques, Jovan illustrates how TMZ stays ahead in a competitive industry. Today, he shares insights on integrating SEO with traditional media practices to maximize digital presence. Show Notes

Connect With: 

• Jovan Johnson: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wil Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappearance of data, such as device type and referral strings, and emphasized the need for SEOs to adapt by focusing on visibility metrics and brand presence. Reynolds shared his experience with de-optimizing content to improve rankings and stressed the importance of intuition and experience in a data-scarce world. He also addressed the ethical considerations in SEO, such as the environmental impact of building unnecessary pages, and the need for companies to align their values with their practices. Show Notes

Connect With: 

• Wil Reynolds: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million dollar brand. He shares his experience with GSK's CBD brand, where they spent $50,000 on ads and built Flavorfix.com, a platform for cannabis, CBD, and alcohol enthusiasts. Lavall emphasizes the importance of believing in one's ideas and the value of organic search. He also highlights his journey from self-taught advertising to building successful products like Flavorfix and SpreadLove.org, which combats online hate. Lavall stresses the importance of accountability, continuous learning, and balancing work with personal well-being. Show Notes

Connect With: 

• Lavall Chichester: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelvin Newman, founder of Brighton SEO, discusses the upcoming Brighton SEO San Diego event, scheduled for November 19-20 at the Grand Hyatt San Diego. The conference includes a day of training on Monday, with 12-13 speakers per day delivering practical talks on SEO, PPC, and paid social. The event emphasizes community building through round tables, networking opportunities, and extracurricular activities like a 5k run, net walking, and a therapy dog session. Newman highlighted the importance of attendees preparing by defining their event goals and managing their energy. He also mentioned the Google karaoke party and the seagull mascot as unique event features. Show Notes

Connect With: 

• Kelvin Newman: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noah Learner, Product Director at Sterling Sky, discusses strategies for effectively building an SEO community. In this episode, Noah shares his perspectives on utilizing social media to engage with the SEO community, strategies for fostering collaboration within the SEO community, benefits of attending industry events for community building, examples of successful SEO community-building initiatives, and key metrics to track the success of community-building strategies. Show Notes

Connect With: 

• Noah Learner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Downing, SEO Innovation Manager at Dell Technologies, discussed the evolving landscape of search engines, particularly focusing on Google and Baidu. He noted that while Google is more advanced, Baidu's trends, such as favoring transactional sites and user-generated content (UGC), are now mirrored in Google. Downing highlighted the challenges smaller companies face in ranking due to the dominance of large platforms like Amazon and Baidu-owned sites. He also mentioned the rise of AI-generated content and its impact on search quality. The conversation underscored the importance of adapting to changing user behaviors and the potential for verticalized search platforms to challenge Google's dominance. Show Notes

Connect With: 

• Mark Downing: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He delves into how adapting SEO tactics to different cultural and linguistic landscapes can significantly enhance online visibility across global markets. Mark also highlights the importance of understanding local search engine behaviors and preferences to effectively tailor content and keywords. Today, he shares insights on leveraging these nuances to strengthen a brand's international presence. Show Notes

Connect With: 

• Mark Downing: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. He highlights the rapid changes in technology, such as quantum AI and decentralized energy systems, and the potential for AI to enhance human capabilities. Indset warns of the ethical and societal implications, including the risk of losing human creativity and the need for global regulations to ensure equitable access to AI. He advocates for a future where AI enhances human potential while maintaining the essence of human experience and consciousness. Indset also touches on the importance of generalists in a world where AI automates many tasks, and the necessity of proactive regulation to avoid a "zombie apocalypse" scenario.

Connect With: 

• Anders Indset: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.