Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. To secure budget and resources for SEO, we must move beyond the vague "it depends" stance. By incorporating sales numbers into our KPIs, emphasizing the business value of SEO, and showcasing its direct impact on the bottom line, we can more effectively secure buy-in from leadership and support teams for our initiatives. Today, Julia discusses measuring and maximizing SEO’s ROI. Show Notes

Connect With: 

• Julia Nesterets: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. Great content is vital for attracting and engaging users, but its impact is heavily dependent on a solid technical foundation. Poor technical SEO can lead to issues with crawling and indexing, making it difficult for search engines to discover and rank a website's content. Today, Julia discusses technical SEO as the foundation for growth. Show Notes

Connect With: 

• Julia Nesterets: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. Keeping SEO content fresh is pivotal for online visibility and user engagement. With rapid changes in search algorithms and evolving user demands, the challenge is not just about creating quality content but also ensuring its relevance over time. Today, Kyle discusses keeping SEO content fresh. Show Notes

Connect With: 

• Kyle Eng: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. User experience (UX) often takes a backseat to the emphasis on technical and content elements. However, in the business of organic marketing, our focus should be providing the most convenient and seamless way for consumers to connect with our products. Today, Kyle discusses building an SEO-powered UX strategy. Show Notes

Connect With: 

• Kyle Eng: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. When generative AI first emerged, executives were fearful of being outpaced by competitors able to produce more content than their companies. However, as SEOs, we must set the right expectations to ensure we leverage AI content strategically for long-term success and not short-term wins. Today, Michael discusses scaling SEO content with AI. Show Notes

Connect With: 

• Michael Farr: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. Unlike eCommerce and other verticals, SaaS SEO differs vastly when it comes to product page experience. In addition to how difficult it is to beat review sites like G2, in-house SaaS SEO is extremely content-driven, making it a challenge to convince your stakeholders of the value of investing in top-of-funnel content. Today, Michael discusses the challenges of in-house SEO for SaaS companies. Show Notes

Connect With: 

• Michael Farr: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Colette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. Marketers have a tendency to write off technical issues as IT problems. However, these technical issues directly impact customer experience and acquisition, making it crucial for us to identify these issues and collaborate with our IT partners to resolve them. Today, Colette discusses the importance of technical SEO for non-technical people. Show Notes

Connect With: 

• Colette Casey: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Colette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. As a multinational company operating in over 35 countries, Mary Kay must ensure all its teams are involved in the SEO process for success. The key to streamlining stakeholder involvement and successfully implementing SEO strategies is partnerships. Today, Colette discusses it takes a village: SEO partnerships. Show Notes

Connect With: 

• Colette Casey: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bernard Huang, Co-Founder of Clearscope, delves into the volatility around SEO as we approach 2024. In addition to generative AI, the rollout of SGE, and a number of Google core updates, 2023 has been a turbulent year for SEO. Consequently, stepping back is crucial to understanding how best to approach SEO in 2024. Today, Bernard discusses navigating 2023 SEO changes and what to expect in 2024. Show Notes

Connect With: 

• Bernard Huang: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. Search engines like Google use topic modeling to understand what topics are on a webpage and rank that page in search results. For SEOs, topic modeling offers an opportunity to align their content strategy with search algorithms, enhancing visibility and rankings in search engine results pages. Today, Natasha discusses expanding topic modeling into technical SEO. Show Notes

Connect With: 

• Natasha Ghosh: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.