Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show Notes

Connect With: 

• John Horn: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, explores the state of the SEO job market. Despite the surge in tech layoffs, the SEO job market shows signs of strengthening. Several executive-level positions are now emerging within enterprise companies, presenting a golden opportunity for mid-level SEO professionals to advance into upper management positions. Today, Tyson discusses the latest developments in the SEO job market. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show Notes

Connect With: 

• Thomas Johnson: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your business, product, or service shows up in the search result? Since we can always be sure of the user’s intent, we go through a process of keyword intent mapping to attract the right traffic. Today, Thomas talks about leveling up keyword mapping with intent. Show Notes

Connect With: 

• Thomas Johnson: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about the benefits of link building. While SEO tactics continue to evolve, link building has stood the test of time. Link building plays a crucial role in establishing expertise and credibility in a specific subject matter, and when reputable websites link back to your content, search engines take notice. Today, Jeremy discusses why link building is so important to SEO. Show Notes

Connect With: 

• Jeremy Moser: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about SEO strategies for startups. For SEO beginners in the startup world, there is a common misconception that driving meaningful traffic to their websites will require a significant amount of time. However, the timeline is often shorter than anticipated when a strategic approach is taken. Today, Jeremy discusses how to do SEO for startups. Show Notes

Connect With: 

• Jeremy Moser: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about link building in 2023 and beyond. If the December 2022 link spam update is any indication, link building is still crucial and may be even more important than before. However, traditional link-building tactics have lost their effectiveness, and obtaining high-quality links from reputable domains that were previously difficult to access is now the differentiating factor in a highly competitive landscape. Today, Jeremy discusses link building in 2023 and beyond. Show Notes

Connect With: 

• Jeremy Moser: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, talks about the organic content marketing mistakes every business is making. There are several common, avoidable mistakes that can hinder the organic growth potential of a website. Understanding and addressing these mistakes is crucial to ensure optimal performance in search engine rankings, visibility, and ultimately, business success. Today, Brenton discusses common organic growth mistakes. Show Notes

Connect With: 

• Brenton Thomas: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, ​by utilizing both approaches simultaneously, businesses can reap the benefits of immediate visibility and long-term organic growth. Today, Brenton discusses long-term versus short-term digital marketing strategies. Show Notes

Connect With: 

• Brenton Thomas: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics will no longer collect data, and users will need to switch over to Google Analytics 4. To ensure the process is as seamless as possible, it's crucial for users to plan and prepare for the migration process. Today, Brenton discusses a step-by-step guide for Google Analytics 4 migration. Show Notes

Connect With: 

• Brenton Thomas: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.