Walmart feels like the retail version of Rocky Balboa because every time you think they can’t overcome the odds, they seem to miraculously fight their way back. So, I guess if I’m going suggest Walmart is Rocky Balboa, I better define which retailer gets to be Ivan Drago is in the fourth edition of the epic movie series. I think the only logical choice would be Amazon (and they are enhanced with the “COVID-19” Effect” steroid). Amazon has been crushing its competition in arguably one of the most complex retailing environments in recent history, but as Rocky always says “life's not about how hard of a hit you can give... it's about how many you can take, and still keep moving forward.”

What you’ll notice when I’m breaking down some of their aggressive strategic moves is that Walmart took another piece of Rocky Balboa’s advice in “stop thinking the way other people think. You gotta think like you think” to be successful today. If Walmart can extend its brand promise to help people to save money and to live better in a way that means so much more than Amazon, it might just have a chance against its biggest rival.