Before keynoting the IPA World Congress + Probiota Americas 2021 - Digital Summit, I sat down with Danielle Masterson (Senior Correspondent - NutraIngredients-USA) to talk about the growing WalMazon Effect within the supplement retail landscape. Additionally, we talked about how specialty supplement retailer GNC recently teamed up with Walmart and The Vitamin Shoppe started franchising for the first time in the company's history. Finally, I shared my expectations for GNC and The Vitamin Shoppe over the next 12 to 18 months.