Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know.

It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at why newsletters are the real MVPs of traffic generation, sharing some juicy stats and personal tales that’ll have you reconsidering your social media obsession. Buckle up, because we’re about to turn your traffic woes into wows!

I also share some behind the scenes of a future episode.

Takeaways:

• A newsletter is like a Swiss Army knife for driving traffic; social media is just a flimsy butter knife.
• Crazy thought: newsletters give you more bang for your buck than social media ever will, who knew?!
• Social media might be fun for scrolling, but newsletters actually get people to click and engage.
• Turns out, people prefer their marketing via email rather than social media, shocking right?
• If you're still chasing social media likes, maybe it's time to rethink your strategy and join the newsletter revolution.
• Newsletters allow for better audience segmentation, making it easier to deliver personalized content that actually resonates.

Links referenced in this episode:

School of Podcasting

schoolofpodcasting.com

Audience Survey

schoolofpodcasting.com/survey25

SOP Episode on UTM

schoolofpodcasting.com/896

Dave's Newsletter

podcastingobservations.com

schoolofpodcasting.com/newsletter

schoolofpodcasting.com/daily

Gary Arndt Everything Every Daily

https://everything-everywhere.com/

Gary Interviewed on the School of Podcasting

https://schoolofpodcasting.com/how-gary-arndt-adopted-the-audience-growth-strategy-from-the-movie-industry/

Podnews Report Card

podnews.net/report-card

Leave Dave a Review

schoolofpodcasting.com/apple

Captivate Media Hosting No Payments 'Till April

supportthishow.com/captivate

Podcast Marketing Trends Survey (Please Fill Out)

https://podcastmarketingacademy.typeform.com/to/DR7WmJbF

Paul Gowder Email Tips

https://www.paulgowder.com/

Liz Wilcox Email Templates

https://lizwilcox.com/

Jab, Jab, Jab, Right Hook Book From Gary V.

Mentioned in this episode:

Live Appearances - I'd Love To Meet You!

AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk).

August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs

September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC

Where Will I Be?

Question of the Month August 2025

Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome?

Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)

Question of the Month

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