Many founders and entrepreneurs write books and become published authors. Why? Because it’s a great way to build credibility, grow your platform, and create awareness for your business! But most business owners also feel at a loss when it comes to getting started.  How will you get published? Do you really have the time to write a book? And how can you know if people will actually buy and read your book?   In today’s episode, Donald Miller pulls back the curtain on his own writing journey and teaches you a step-by-step process that will make writing a book easier. Tune in now to learn 7 tips for writing a book and how becoming a published author isn’t as impossible as it seems!   Ready to turn your book idea into reality? Learn directly from Donald Miller himself in our upcoming Write a Book Workshop. Register now at BusinessMadeSimple.com/WriteABook and join in-person on September 7 & 8 (limited spots available!) or via livestream on September 14 & 15. This is your next step to becoming a published author. See you there!   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#135: Want to Write a Book? This Writing Plan Makes It Easier!

Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. 

If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane.

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Are you tired of superficial connections and quick fixes in a world that seems to prioritize them? Many of us crave deeper meaning and genuine interactions, but often find ourselves detached from our own stories and the profound impact they can have on shaping who we are and how we relate to others. Can reconnecting with your own story change how you see yourself and improve your relationships with others?   In this week’s episode, host Donald Miller is joined by Allison Fallon, author of Write Your Story: A Simple Framework to Understand Yourself, Your Story, and Your Purpose in the World. Fallon shares how writing and sharing your personal story can improve your emotional, mental, and even physical health. Her insights, drawn from her book and supported by research, show how personal stories can promote personal growth and build stronger relationships. Tune in and learn how to leverage the power of storytelling to redefine your life and deepen your connections.   For more on Allison and to buy her book, visit WriteYourStory.com.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#174: Allison Fallon—The Life-Changing Magic of Telling Your Own Story

Often, the hardest part of any sales process isn't starting—it's closing. Many businesses struggle to seal the deal, especially during high-stakes, competitive shopping periods like Memorial Day. You've made the offer, you've attracted the attention—now, how do you convert that interest into actual sales? The secret lies in effective closing techniques that resonate with your audience and inspire them to take action. As Memorial Day draws nearer, the pressure’s on to make sure that your holiday promotions don't just generate buzz, but bring in big profits. So what’s the best way to usher folks through the checkout line?   In this episode, we wrap up our 3-part series on crafting the perfect Memorial Day promotion. Returning to the podcast are producer Bobby Richards, Business Made Simple Certified Coach Jessica Miller, and StoryBrand Certified Guide Wes Gay. They are joined by special guest Dr. J.J. Peterson, Head of StoryBrand and host of the Marketing Made Simple Podcast. Together, they delve into the critical final phase of your Memorial Day offer: closing the sale. From creating a sense of urgency to offering extra value, you’ll learn top strategies for making sure your promotions not only draw attention but also drive sales. Tune in to make the most of your Memorial Day offers and convert those last-minute decisions into holiday revenue!   Clarify all your marketing and messaging talking points by creating your free Brandscript at Storybrand.com/sb7.   Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#173: Lock In Sales this Memorial Day with These Expert Closing Techniques

The marketplace can feel hectic during big promotional holidays like Memorial Day. So if you want to make it a record-breaking sales opportunity for your small business, there’s only one solution. Create an offer that's simply irresistible. That means you’ve got to understand what resonates for your audience and come up with a value proposition they can't say no to. With the shopping frenzy upon us, how do you ensure your offer not only stands out but calls out to the customers, compelling them to act immediately?    This week, we’re diving into Part 2 of our 3-part series on creating stellar Memorial Day promotions. Podcast producer Bobby Richards, along with Business Made Simple Certified Coach Jessica Miller and StoryBrand Certified Guide Wes Gay, unpack the process of taking those initial offer strategies discussed in Part 1 and locking them in. You'll learn a simple 3-part framework for building and refining your promotion so that it commands attention and drives sales. They’ll also show you what to add to your promotions to make them irresistible and actionable. Listen in and learn how to craft a holiday offer that’s too good to pass up!   Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework

We’re all well aware of the shopping frenzy on Black Friday, but we tend to forget that other holidays like Memorial Day can be just as profitable. Many businesses miss out because they don't realize how ready their customers are to spend money during these holidays. With Memorial Day approaching—a peak time for consumer activity—not having a strong offer can mean squandering a massive chance to boost sales. So what steps can you take to ensure you have an irresistible offer prepared when customers are primed with cash and ready to buy?   In today’s episode, host Donald Miller and podcast producer Bobby Richards are joined by Business Made Simple Certified Coach Jessica Miller and StoryBrand Certified Guide Wes Gay. Together, they dive into how you can craft what Jessica has coined a "Hell Yes" offer for this Memorial Day weekend. They’re dishing out the top strategies for businesses to seize this prime shopping period to drive sales and visibility. You’ll learn the mechanics of creating a compelling offer that converts and how to effectively communicate it to your audience. Listen in and get the tools you need to take advantage of high-traffic opportunities and maximize your profits during this holiday season!   Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#171: How to Create an Irresistible Memorial Day Offer

Most entrepreneurs are great at making money, but they aren’t always great at managing that money. Let’s be honest: you didn’t start a business because you were passionate about bookkeeping. But you know that managing your cash flow well is the fuel that keeps your business growing. Between monthly reconciliations, quarterly reports, tax prep, and payroll—your business finances can get complicated fast. And doing it yourself—or even hiring the help you need—can be difficult and time-consuming. So what’s the best way to outsource your bookkeeping so you can save time and simplify your finances?   In this week’s episode, host Donald Miller talks with Lisa Zeeveld, the CFO of BELAY, a company that pairs business owners with the accounting help they need. Lisa discusses common financial dilemmas many business owners face and offers practical advice on how to overcome them. You’ll learn the importance of good bookkeeping and how outsourcing this task can make a huge difference in your operations. Tune in and get valuable tips on how to make your business finances simpler and more effective, so you can focus on growing your business instead!   Text S I M P L E to 55123 to get immediate access to Belay's Bulletproof Budget Template.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#135: Want to Write a Book? This Writing Plan Makes It Easier!

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