There’s a famous Wayne Gretzky quote that’s been repeated many times throughout my content over the years. You know the one…say it with me, “skate to where the puck is going, not where it has been.” And I’ve probably repeated it more times than I should because it’s one of those superb analogies that blend my love of sports and business strategy. But there’s a flipside to this mantra, one that doesn’t get talked about nearly enough throughout the CPG industry. And while my conversation with Carl Goyette (CEO of GURU Energy) covers just about every “pocket of space” that has emerged recently within the ever-evolving U.S. and Canadian energy drinks market, you’ll also be able to pick up on that “reverse Gretzky mantra” risk. But beyond that wide-ranging strategic categorical chat, Carl and I also spent time talking about the decision for GURU Energy to become a public company four years ago. Moreover, how those investor expectations (along with the evolving energy drinks market dynamics) have impacted the company’s strategic decisions. Though (and to keep with the hockey reference), sometimes when you find pockets of space where you can work…if you do things right, you’ll become even more prepared for when the puck might come your way. And as you’ll hear in the content, this is where I think GURU Energy sits right now…exercising strategic discipline and focusing on the actions that will give the energy drinks brand a way to create true long-term differentiation in a crowded market. But these are just some of the interesting topics we chatted about in this episode. And then finally, for those in my community that have been harping on me that I haven’t updated my GURU Energy commentary since that first public quarterly earnings report from March 2021…I hope this content more than suffices for that delay.

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