From Reddit threads and think pieces to live-tweeting and podcasts, the TV Theory business is booming. Yet, for a series with an ongoing mystery and unanswered questions, it can feel like the fandom is more interested solving a show than experiencing it. Michael Rauch (creator, Royal Pains), Monica Owusu-Breen (Alias), Javier Grillo-Marxuach (Lost), Noreen O'Toole (associate producer, Westworld), and Eric Goldman (Marvel, IGN) discuss how hyper-analysis does (and doesnt) affect the creative process, balancing the art of misdirection vs. deception, and what it means to cede your story to an audience in 2017.

Moderated by Natalie Abrams (Entertainment Weekly).

Recorded at ATX Television Festival on June 9, 2017.

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