The Science of Social Media

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)


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We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.
Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform.
We've learned that the best way to succeed on Facebook is to take a growth mindset. Here's how!
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The Science of Social MediaBy Buffer

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