By Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media
5
77 ratings
The podcast currently has 35 episodes available.
Every social media manager I know often laments about declining social media performance.
Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year.
Are you also tired of unpredictable social media algorithms sapping your engagement?
In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach.
We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work.
Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies.
Episode Highlights:
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Resources Mentioned
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About Cat
With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.
She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?
Connect with Cat
Connect with Cat on X
Connect with Cat on Linkedin
Connect with Cat on Instagram
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Let’s get a little personal. What did your online journey first look like? When did you join social media?
In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration.
It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead."
It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities.
From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter: that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics.
For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world.
Episode Highlights:
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!
I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?”
This stopped me in my tracks because what good is that?
We should be encouraging people to leave Google reviews of our member businesses.
I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles.
This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy.
Episode Highlights:
Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners!
Resources:
Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e
Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Are you tired of aimless scrolling and muddled marketing strategies?
Do you want to create more purposeful content that attracts more engagement and drives real results for your business?
This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses.
We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals.
Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.
Episode Highlights
About Peg
Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.
Connect with Peg
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Are you struggling to make an impact on social media?
Do you find yourself obsessing over likes and followers while burning out on content creation?
Let’s talk about how to overcome these challenges.
In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing efforts. This episode is packed with valuable advice for business owners and marketers looking to optimize their social media presence and achieve long-term success.
Episode Highlights:
If you love this episode, share it with a friend or leave a review!
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Who wants more leads?
We all do, right? Leads are, after all, what drives business growth, which we all ALSO want.
This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance indicators like email opens and social media interactions.
Lauren also shares some practical scheduling and productivity tips, particularly for fellow agency owners who struggle with managing their work hours efficiently. By planning daily activities in phases and ensuring personal well-being, Lauren demonstrates how balancing business growth tasks with client work and personal relaxation can lead to sustainable success. Her pragmatic advice offers listeners novel ways to optimize their marketing efforts and build long-lasting, profitable relationships.
Whether you're an introvert struggling to start conversations or seeking to refine your lead-generation efforts, this episode is packed with actionable advice to help you grow your business authentically online.
Episode Highlights:
Thank you for tuning in to "Stop the Scroll." Love what you hear? Subscribe and leave a review. Happy listening!
About Lauren
Lauren Najar is the founder of LCN Consulting and Lauren Najar Coaching. Lauren is a business coach and agency owner helping businesses scale to 6 & 7 figures through simplified marketing and lead generation strategies. She is recently celebrating six years of coaching and has been running LCN Consulting for over three years. Her specialty is building relationships in the DMs and generating more leads for businesses in a way that feels authentic to them.
Connect with Lauren
Lauren's Instagram - https://www.instagram.com/laurennajar/
Slaying with Success Facebook Group - https://www.facebook.com/groups/slayingwithsuccess
Ultimate Lead Generation E-book - https://laurennajar.myflodesk.com/cm84n6h8k5
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Did you know that social media platforms like Instagram are being used as search engines?
SEO isn't just for your website anymore my friends.
With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience.
This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and profiles to ensure they’re effective.
Finally, I’m stressing the importance of writing for humans but optimizing for algorithms. Because we’re always marketing to people. Consistent and relevant content is key.
Check out Episode 28 for all the details and start showing up where your audience is searching! Happy optimizing!
Episode Highlights:
Resources Mentioned
Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Everyone wants more views, and more followers in the social media space.
So many business owners have said to me, “I want to go viral.”
Hard stop y’all.
Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy.
In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy.
Simply put, virality does not equal success.
Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable.
Episode Highlights:
Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!
Resources Mentioned
Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
What’s a marketing funnel? Do you have one?
This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels.
Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.
We’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses.
Kristi stresses the significance of tailoring content to address specific client pain points and how strategic, simplified marketing efforts can effectively attract, convert, and nurture leads.
This episode shares insights into the balance between marketing strategies and tactics, the value of inbound marketing, and practical tips for boosting visibility and engagement on LinkedIn. Kristi offers actionable advice, from creating engaging quizzes to driving effective LinkedIn DM conversations, ensuring that even the most overwhelmed business owners can streamline their efforts for maximum impact.
Episode Highlights:
About Kristi
Kristi Mitchell is a Strategic Marketing Consultant specializing in working with service-based business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally think strategically about their marketing efforts.
Kristi believes that the number one reason business owners don't see marketing results is because they are lacking a strategy. She’s found that too many business owners limit their growth and impact because marketing is too complicated. She believes that marketing should never be the thing that holds you back from being successful in your business. It’s her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want.
Kristi brings an MBA, 10+ years of corporate marketing experience, 5 years of running her business full-time and a drive for continual learning to her client work.
Connect with Kristi
Kristi's Blog - https://www.kristimitchell.com/blog/marketing-funnels-are-not-what-you-think
LinkedIn - https://www.linkedin.com/i
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Can you believe we’re nearly in Q4?!
As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.
There is a necessity to create marketing plans in advance - businesses that are prepared are significantly more likely to succeed compared to those who adopt a reactive approach. In this episode, you get tips on creating value-added content, optimizing websites for mobile users, and leveraging client testimonials so you can stand out in a crowded market, during this high-traffic time of year.
Finally, there's a special magical power of social media and email marketing; now is a great time for businesses to segment their audiences and create personalized offers.
Finally, if you don’t track your key metrics and reflect on the success of other campaigns to help inform future marketing efforts, how do you know what truly works?
Tune in to get actionable tips that will help you elevate your holiday marketing game and close the year on a high note.
Episode Highlights:
RESOURCES MENTIONED
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
The podcast currently has 35 episodes available.
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