By Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media
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The podcast currently has 28 episodes available.
Everyone wants more views, and more followers in the social media space.
So many business owners have said to me, “I want to go viral.”
Hard stop y’all.
Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy.
In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy.
Simply put, virality does not equal success.
Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable.
Episode Highlights:
Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!
Resources Mentioned
Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e
Buffer Post: https://buffer.com/resources/5-key-elements-every-piece-of-content-needs-to-have-to-go-viral/
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
What’s a marketing funnel? Do you have one?
This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels.
Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.
We’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses.
Kristi stresses the significance of tailoring content to address specific client pain points and how strategic, simplified marketing efforts can effectively attract, convert, and nurture leads.
This episode shares insights into the balance between marketing strategies and tactics, the value of inbound marketing, and practical tips for boosting visibility and engagement on LinkedIn. Kristi offers actionable advice, from creating engaging quizzes to driving effective LinkedIn DM conversations, ensuring that even the most overwhelmed business owners can streamline their efforts for maximum impact.
Episode Highlights:
About Kristi
Kristi Mitchell is a Strategic Marketing Consultant specializing in working with service-based business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally think strategically about their marketing efforts.
Kristi believes that the number one reason business owners don't see marketing results is because they are lacking a strategy. She’s found that too many business owners limit their growth and impact because marketing is too complicated. She believes that marketing should never be the thing that holds you back from being successful in your business. It’s her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want.
Kristi brings an MBA, 10+ years of corporate marketing experience, 5 years of running her business full-time and a drive for continual learning to her client work.
Connect with Kristi
Kristi's Blog - https://www.kristimitchell.com/blog/marketing-funnels-are-not-what-you-think
LinkedIn - https://www.linkedin.com/i
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Can you believe we’re nearly in Q4?!
As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.
There is a necessity to create marketing plans in advance - businesses that are prepared are significantly more likely to succeed compared to those who adopt a reactive approach. In this episode, you get tips on creating value-added content, optimizing websites for mobile users, and leveraging client testimonials so you can stand out in a crowded market, during this high-traffic time of year.
Finally, there's a special magical power of social media and email marketing; now is a great time for businesses to segment their audiences and create personalized offers.
Finally, if you don’t track your key metrics and reflect on the success of other campaigns to help inform future marketing efforts, how do you know what truly works?
Tune in to get actionable tips that will help you elevate your holiday marketing game and close the year on a high note.
Episode Highlights:
RESOURCES MENTIONED
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Are you itching to get more out of your Instagram reels?
Recently, Meta shared a document on how to maximize your impact on Reels.
We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies.
The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram landscape.
Additionally, we share actionable tips on using hooks, text overlays, transitions, and how to create visually compelling narratives to improve your Instagram reels.
Whether you're a small business owner, solopreneur, or content creator, this episode is packed with essential tips to help you master reels so you can show up confidently online!
Episode Highlights:
Resources mentioned
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
How many ways do you market your business?
Are you relying solely on social media?
Fun fact: 49% of consumers discover businesses through offline sources.
If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy.
Today, we’re sharing practical tips to ensure your business thrives even when social media isn't the sole focus.
As social media is essentially "rented space" where you have limited control over visibility and engagement, complementing social media efforts with search engine optimization (SEO), direct mail, and community involvement helps to create a more robust and effective marketing mix to promote your business.
So, let’s dive into some online and offline strategies to help get you in front of the right people at the right time.
Episode Highlights:
Resources mentioned
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
How often do you track your followers?
Do you get anxious when you see five new followers come in, but your follower count is lower?
I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically.
In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of creating valuable content that engages your audience, measuring genuine engagement metrics, and maintaining a healthy online presence.
Follower count should not be your primary metric of success.
We know that the pressures of social media lead to a negative feedback loop, stressing the importance of focusing on quality over quantity. By delving into the psychological effects of social media's constant demand for validation, Heidi offers practical tips for breaking free from the cycle of stress and anxiety that comes with tracking followers and likes.
Let’s redirect energy towards what truly matters—nurturing and engaging our existing audiences. Whether you're a small business owner or a seasoned marketer, this episode provides invaluable insights into navigating the complicated landscape of social media marketing.
Episode Highlights:
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher.
This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts.
Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personalized marketing efforts. With a mix of actionable strategies and deep dives into marketing psychology, this episode is a must-listen for any solopreneur looking to elevate their digital marketing game.
Episode Highlights:
About Alanna
Alanna Brannigan is the founder of Harvest Moon Marketing, a remote, full-service digital marketing agency with a mission to provide clever solutions and strategic counsel to big-dreaming businesses.
Connect with Alanna
https://www.instagram.com/harvestmoonmktg/
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Are you overwhelmed by social media?
Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business?
Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful.
In this episode, I’m talking about how the constant pressure of social media can lead to anxiety and reduced productivity. I’m sharing how having boundaries is important to help maintain our mental health and some strategies we can implement such as batching content or outsourcing that can help.
Remember, it’s okay to disconnect and focus on self-care.
Tune in and let’s stop the scroll together!
Episode Highlights:
- Importance of avoiding the comparison trap and setting boundaries for social media use.
- Benefits of outsourcing social media tasks to reduce burnout and regain creativity.
- Practical tips for batching content and creating a consistent posting schedule.
- Encouragement to prioritize mental health and self-care for business owners.
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Some industries, as many a social media manager will tell you, are easier to create content for than others.
They’re just a little…sexier if you will.
Other industries, especially among service providers, can be… seemingly boring.
But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content.
In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries.
There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion.
By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience.
Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction!
Episode Highlights:
- Strategies for content creation in "boring" industries
- Importance of brand awareness and educational content in social media marketing
- Real-world examples of successful behind-the-scenes and community engagement posts
- Trust-building content like customer testimonials and employee spotlights
- Tips for non-salesy calls to action and engaging user interactions
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
How do you add value to your audience?
We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience.
We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emphasizing the shift towards more affordable and authentic content creators over traditional influencers - especially for small businesses.
Dan highlights the importance of providing value in marketing content rather than relying solely on hooks and calls to action. He advises businesses to focus on building relationships through a multi-touch approach, allowing savvy audiences to naturally convert into customers.
This episode is jam-packed with insights and resources for small businesses looking to leverage social media marketing and are interested in generating more user-generated content by building relationships with small to mid-sized creators.
Episode Highlights:
RESOURCES MENTIONED
- Get Hyped's free influencer value calculator
- Billo.app
About Dan
Dan is a seasoned digital marketing strategist, co-founder, and Managing Director of Get Hyped. Dan’s expertise lies in developing creative storytelling strategies and compelling content that drives conversions and enhances ROI. Alongside his wife Kristina, an established Instagram foodie influencer, Dan has developed innovative marketing strategies that deliver measurable results for consumer brands. With his dynamic blend of technical knowledge and creative flair, Dan continues to revolutionize the way brands leverage social media and influencers to connect with their audiences and drive growth. When he's not devising marketing strategies, you can find Dan exploring the vibrant food scene with his family or unwinding with a cigar and a good book.
Connect with Dan:
https://www.instagram.com/dangethyped/
https://www.linkedin.com/in/daniellcoughlin/
https://www.instagram.com/gethypedagency/
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
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