Social Media Decoded

By Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social... more

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FAQs about Social Media Decoded:

How many episodes does Social Media Decoded have?

The podcast currently has 520 episodes available.

Social Media Decoded episodes:

July 23, 2025How to Create Authority Content That Gets Shared and Sells (Stand Out as an Expert)
If you’re tired of creating content that doesn’t lead to clients, this episode is your roadmap. Michelle Thames breaks down exactly how to create authority content that builds trust, gets shared, and drives sales—without needing to post every day or follow every trend.
In this powerful, strategy-packed episode, Michelle shares how she went from invisible to in-demand by using her signature content pillars to build authority and monetize her personal brand. Whether you're just getting started or want to elevate your online presence, you'll walk away with a clear plan to position yourself as the expert your audience has been searching for.
👉 This is more than visibility—it’s content that gets you paid.
What We Cover:
What authority content is—and how it's different from regular content

The three types of content you need to be seen as the go-to in your niche

How to shift from “inspiration-only” to strategic, trust-building content

How to infuse your voice and expertise into every post, podcast, or email

Why storytelling + teaching = the most powerful content combo

How to use authority content to attract ideal clients and speaking invitations

Michelle’s visibility framework for building a recognizable and profitable brand

Real examples of authority content that converts
Let’s Connect & Get Your Freebie!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
📩 Business & Speaking Inquiries: [email protected]
🌐 Website: michellethames.com
Subscribe & Review:
If you found this episode valuable, be sure to follow the show and leave a 5-star review! It helps more multi-passionate women entrepreneurs find the strategies and support they need to thrive online.
...more
7min
July 22, 2025Consistency: The Secret Sauce to Building a Personal Brand
In this episode, Michelle Thames explains why consistency is the true key to building a magnetic personal brand that gets noticed and paid. She breaks down how to show up regularly, even when life gets busy, and how consistent content leads to long-term visibility, trust, and income.
What You’ll Learn in This Episode
Why consistency is more important than creativity when building your brand

The difference between brand awareness and brand authority—and how consistency drives both

Michelle’s framework for staying consistent even when you’re short on time or motivation

How to build a content schedule that aligns with your energy and capacity

What consistent visibility really looks like (it’s not daily posting)

How to track and measure the ROI of consistent brand-building

Common reasons people struggle with consistency and how to overcome them
Who This Episode Is For
Entrepreneurs and service providers building a brand from scratch

Coaches and creators who want to increase their visibility and trust factor

Busy business owners who struggle with showing up regularly online

Multi-passionate women building brands across multiple platforms
Key Takeaways
Your audience buys from the brand they see the most—not necessarily the best

You don’t need to post daily, but you do need a repeatable system

Consistency compounds—what you do today impacts how you get paid next month

The key to consistency is simplicity: pick fewer platforms and master them

A clear brand message helps you show up confidently and create content faster
Let’s Connect & Get Your Freebie!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
...more
7min
July 21, 2025How to Turn Your Podcast Into a Client Magnet (Build Authority & Sell With Your Show)
In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.
What You’ll Learn in This Episode
The #1 mindset shift you need if you want your podcast to drive sales

How Michelle uses her podcast as the foundation of her digital marketing ecosystem

The 3 key content types your podcast needs to attract high-ticket and community clients

How to repurpose each episode across platforms like Instagram, LinkedIn, and email

What most entrepreneurs miss when it comes to using their podcast for visibility

A weekly workflow that saves time and maximizes client conversion

How to promote your services without sounding salesy or pushy
Who This Episode Is For
Coaches, consultants, and service providers with (or starting) a podcast

Entrepreneurs ready to turn their voice into their most valuable marketing asset

Podcasters who want to use their show to build trust and drive traffic to offers

Anyone who wants to convert listeners into clients consistently
Key Takeaways
Your podcast doesn’t need to be huge. It needs to be strategic.

Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call

Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel

Repurposing is essential: one episode can become 10+ pieces of content

You can use storytelling, client case studies, and solo teaching to position yourself as an expert

Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer
Resources Mentioned in This Episode
Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames)

Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support
Let’s Connect & Get Your Freebie!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
...more
8min
July 18, 2025From Credit to Content: How Calvin Russell Jr. Uses YouTube to Drive Leads and Build Wealth
In this powerful episode of Social Media Decoded, Michelle Thames sits down with FICO-certified credit expert and YouTube strategist Calvin Russell Jr., CEO of 850 Club Credit. Calvin breaks down how he built a profitable real estate and credit consulting business by leveraging the power of content creation, especially on YouTube. He shares actionable tips for improving credit, generating consistent leads, and creating a sustainable online presence, without paid ads.
If you’ve been curious about how to use YouTube for business growth or want to get your finances in order while building a brand, this episode is packed with gems.
What You’ll Learn in This Episode:
How Calvin used YouTube to build a 7-figure business and attract daily leads

Credit tips that help clients qualify for mortgages and build wealth

Why content consistency beats perfection every time

The mindset shift entrepreneurs need to scale without burnout

Real talk on creating legacy and financial freedom as a business owner
Guest Info:
Calvin Russell Jr.
CEO of 850 Club Credit
YouTube: youtube.com/@850club
Website: 850clubelite.com
Instagram: @mrpark850
...more
35min
July 15, 2025Posting Daily Doesn’t Work — Here’s What Actually Gets You Clients on Instagram
In this episode, Michelle Thames breaks down why posting every day isn’t the key to growing your business on Instagram. Instead, she shares a proven visibility and conversion strategy that gets real results—even if you post just a few times a week. If you’re tired of content that doesn’t convert, this episode shows you what actually works.
What You’ll Learn in This Episode
Why daily posting can be hurting your engagement and clarity

How to shift from quantity to strategy and increase your visibility with less content

The content mix that builds trust and leads to sales

How to position your brand as the go-to expert in your niche

The exact weekly posting framework Michelle teaches her clients to attract high-quality leads

How to repurpose content and extend the life of every post

What Instagram’s algorithm actually rewards (and how to align your strategy)
_________________________________________________________________
How to get clients on Instagram

Instagram content strategy for entrepreneurs

Instagram posting strategy 2025

Content that converts on Instagram

Social media marketing without burnout

What to post on Instagram to get sales

Instagram tips for business owners

How often should I post on Instagram
Who This Episode Is For
Entrepreneurs frustrated with inconsistent results on Instagram

Creators and service providers spending too much time posting without ROI

Coaches and digital product sellers looking to grow with less content

Anyone who wants to convert followers into paying clients more effectively
Key Takeaways
It’s not about how often you post, but what you post and how you position it

Strategic visibility builds authority faster than daily content

You need a clear call to action and consistent brand messaging in every post

Focus on building relationships and trust—not just visibility

Learn the difference between content that entertains and content that converts
Resources Mentioned in This Episode
Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” to Michelle on Instagram @michellelthames)

July 19 Webinar: “Get Visible & Booked Without Burnout”

Elevate & Empower Coaching Community — Learn how to build your content system and visibility engine with expert support
...more
6min
July 14, 2025How to Make Instagram Work When You’re Busy & Tired (Without Burning Out)
This episode walks you through how to stay visible on Instagram when you're exhausted, managing a full plate, or simply feeling unmotivated. Michelle Thames shares a simplified approach to content that keeps your brand top of mind without burning you out in the process.
What You’ll Learn in This Episode
Why Instagram feels like a chore when you’re overwhelmed and what to do instead

The simplified visibility strategy Michelle uses with her clients who are short on time

A weekly content plan you can follow even when you’re low-energy or creatively drained

How to use voice notes, behind-the-scenes footage, and low-lift content to stay consistent

What to stop doing immediately if you want to preserve energy and still grow online

The mindset shift you need to create sustainably and show up powerfully

A practical way to organize your Instagram workflow to save time each week
______________________________________
Instagram marketing when busy

Consistent Instagram content strategy

Instagram for tired entrepreneurs

Social media without burnout

Easy content plan for Instagram

Visibility strategies for small business

Instagram time-saving tips
Who This Episode Is For
Entrepreneurs who want to market their business without sacrificing peace

Coaches, creators, and service providers trying to maintain visibility with limited time

Multi-passionate women growing their brand while balancing other priorities

Anyone feeling stuck or inconsistent on Instagram
Key Takeaways
You don’t need to show up every day to grow. You need a strategy that works with your life.

Your best content already exists. Learn how to repurpose and repackage instead of always starting from scratch.

Prioritize clarity over creativity. Simple, direct content performs better than overly produced trends.

Focus on energy-efficient content creation tools like templates, systems, and batching.

Instagram growth is not about perfection. It’s about being visible with intention.
Resources Mentioned in This Episode
Michelle’s 7-Day Visibility Audio Challenge. DM “CHALLENGE” on Instagram @michellelthames to receive it.

Registration for the free July 19th webinar “Get Visible & Booked Without Burnout”

The Elevate & Empower Coaching Community, where you can implement what you learn with accountability and support
Let’s Connect & Get Your Freebie!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
...more
7min
July 13, 2025Q&A: Selling, Events, and Next-Level Authority — How I Sold Out Retreats Using Instagram & Stories
What You’ll Learn in This Episode:
The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing

How to create urgency and demand for your events using Instagram Stories

The authority-building moves that made Michelle’s audience trust her enough to buy premium offer

The role of consistency and intentional storytelling when launching in a “small but mighty” way

Tips on audience engagement, community nurturing, and visibility that builds long-term success
How to plan content strategically to build buzz around a launch or event
Listener Q&A:
“How do I sell if I’m not blogging anymore?”
“How do I create a content strategy when I feel overwhelmed planning it all out?”
If you're searching for:
How to sell out retreats using Instagram

Marketing strategies for small events

Instagram Story sales strategies

Organic content launch tips

How to build authority with Instagram
This episode delivers real, tested strategies that work.
Perfect For:
Coaches, consultants, and creators planning retreats, events, or premium offers

Entrepreneurs looking to grow their personal brand authority and sell with Instagram

Multi-passionate women who want to build visibility and revenue—without burning out
Key Takeaways:
Selling doesn’t require a giant audience — it requires connection and clarity

Instagram Stories can become your best sales tool when used with intention

Your audience wants to be part of something—storytelling makes them lean in

Retreats and events sell best when people can visualize the transformation
Resources:
Want my full system for selling with stories? Join my 7-Day Visibility Audio Challenge (DM me “CHALLENGE” on IG @michellelthames)

Join my FREE Webinar all about Instagram July 19th HERE
Let’s Connect & Get Your Freebie!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
...more
9min
July 11, 2025You Don’t Need a Big Audience, You Need THIS
Think you need 10K followers to get clients? Think again. In this episode, Michelle Thames breaks down the real reason why your audience size doesn’t matter as much as you think — and what actually moves the needle when it comes to visibility, authority, and sales. If you're tired of chasing numbers and ready to make your small audience work for you, this is the episode you need.
What You'll Learn in This Episode:
The truth about audience size vs. audience quality — and why chasing vanity metrics keeps you broke

How to identify your "conversion content" and use it to build trust fast

Michelle’s 3-part framework to nurture a small but mighty audience into paying clients

Real client examples of how entrepreneurs with under 1,000 followers have made consistent sales

The biggest mindset shift you need to finally get seen and paid without burning out on content

How to craft content that connects, converts, and positions you as the authority — even in a crowded niche
Why This Episode Matters
If you're searching for:
How to grow your business with a small audience

How to make sales on Instagram without 10K followers

Client attraction strategies for solopreneurs

High-converting content plan for small creators

Content that builds trust and authority fast
This episode will give you the roadmap.
Perfect For:
Coaches, consultants, and creatives who feel stuck under 1,000 followers

Side-hustlers ready to make their online presence profitable

Entrepreneurs who want to build authority, visibility, and consistent sales — without posting 24/7
Resources Mentioned:
📌 Michelle’s 7-Day Visibility Audio Challenge — DM “CHALLENGE” on Instagram to join
📌 Want more support? Join the the Elevate & Empower Coaching Community today
Connect With Michelle:
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
...more
10min
July 07, 2025From Side Hustle to 7-Figure Success: How Micro Influencers Drive eCommerce Sales with William Gasner of Stack Influence
Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales.
In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed.
In this episode, you’ll learn:
✅ How to leverage micro and nano influencers for massive ROI
✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands
✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)
✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces
✅ What’s next for influencer marketing in the evolving eCommerce landscape
Key Topics Covered:
William’s story: From side hustle to eCommerce success

The evolution of influencer marketing: Celebrities vs. micro/nano influencers

Product seeding strategies that work in 2025 and beyond

Actionable tips for selling more on Amazon and Walmart using influencers

Viral content creation tips for eCommerce brands

The future of influencer marketing: Trends and predictions
About Our Guest:
William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William’s work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he’s helped countless brands launch, scale, and dominate their markets.
Connect with William:
Website: stackinfluence.com

Instagram: @stackinfluence

LinkedIn: William Gasner
Let’s Connect & Get Your Freebie!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners
Rate & Review:
If you loved this episode, please leave us a rating and review on Apple Podcasts. Your feedback helps more entrepreneurs find the show!
influencer marketing strategies for eCommerce

micro influencer marketing tips

how to seed products to influencers

selling products with influencer marketing

Amazon influencer strategies

eCommerce marketing podcast

social media marketing for online stores
...more
27min
July 06, 2025Visibility & Sales Q&A: How to Get Found and Paid Without Burning Out
Feeling stuck on how to get visible online and turn your content into consistent sales? In this special Q&A episode, visibility strategist Michelle Thames answers your real questions about building a sustainable strategy that grows your audience and income, without burning out or spinning your wheels.
Inside this episode, you’ll learn:
✅ How to find your niche or “lane” when you’ve shifted away from old platforms like blogging
✅ Strategies to find and attract your ideal clients, even if you’re starting fresh
✅ The easiest way to plan content without getting overwhelmed by strategy paralysis
✅ Why clarity and simplicity are the foundation of sustainable visibility
✅ Actionable steps to start showing up strategically this week
Whether you’re a coach, service provider, or creative entrepreneur, this episode will help you reset your visibility plan so you can show up confidently, connect with the right people, and finally start getting paid what you’re worth.
Let’s Connect & Get Your Freebie!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded
Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
💬 Found this episode helpful? Leave a review and share it with a friend who needs a clarity boost!
how to get found online, build a visibility strategy, sales tips for small businesses, content planning without burnout, attract ideal clients online, visibility and sales coaching, audience growth for entrepreneurs.
...more
11min

FAQs about Social Media Decoded:

How many episodes does Social Media Decoded have?

The podcast currently has 520 episodes available.

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