In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.

She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.

Whether you're a multi-passionate entrepreneur, a coach, or a content creator thinking about rebranding, shifting directions, or expanding your personal brand, this episode is for you.

Topics Covered:

• Why I’m pivoting out of agency life
• Building a lean, impactful media company
• What I’m keeping vs letting go
• How I’m integrating coaching, community, retreats, and strategy
• Building a personal brand media company for visibility & legacy
• What this means for YOU (and how we can work together)

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

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Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Ever wondered what it really takes to sell out a women’s business event? In this no-fluff episode of Social Media Decoded, Michelle Thames takes you behind the curtain of Elevate & Empower LIVE 2025—sharing her proven strategies for curating the right room, building buzz, and delivering massive value that converts.

You’ll discover why most events leave you with just a selfie (and no ROI)—and how Michelle flips the script with a playbook that prioritizes execution, community, and results.

In this episode, you’ll learn:

Meet the 2025 Speaker Lineup:

Candace Junée (Epic Fab Girl): Marketing expert and offer-crafting powerhouse for ambitious women entrepreneurs

PLUS:
Michelle’s real talk on why she hosts events (and how they’ve changed her life and business), behind-the-scenes moments, and how you can get in the room—or steal her blueprint for your own.

Ready for more? Download Michelle’s free Event Promo Pack for scripts, outreach templates, and her full event checklist.
Join the email list to get first dibs on tickets, bonuses, and resources to take your brand to the next level.

Resources Mentioned:

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Get your FREE $200-a-day Story Strategy guide HERE!

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Michelle Thames breaks down the exact email pitch and follow-up cadence that secured her speaking slot at the Black Women’s Expo—and then hands you her “Stage-to-Story” workflow for turning one talk into five high-performing Instagram posts. Perfect for creators, coaches, and service pros who want to book stages and squeeze weeks of content (and revenue) from a single appearance.

Use the Stage-to-Story checklist to plan five posts from one talk.

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This episode hands you a clear, week-by-week roadmap for August, showing exactly how to fix your funnel, optimize one platform, activate community, and upsell with smart surveys—so you can boost visibility and revenue without overwhelm.

Get your FREE $200-a-day Story Strategy guide HERE!

Post a screenshot to your Stories with the week you’re tackling first and tag @socialmediadecodedpod and @michellelthames. Your plan could be highlighted in an upcoming recap.

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Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results.

Power tip: cross-linking your post in Threads for instant backlink juice

Post a fresh carousel with slide-by-slide keyword variants and a clear CTA.

Check out the new Visible & Booked merch and share how you’re wearing it!

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Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

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Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line. Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “salesy.”

Share your updated post in Stories and tag @socialmediadecodedpod for feedback.

Get your FREE $200-a-day Story Strategy guide HERE!

Screenshot this episode, add your new offer line in text, and tag @socialmediadecodedpod and @MichelleLThames so Michelle can repost your win! Drop thoughts or questions in the Spotify Q&A feature—your comment may be featured next week.

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Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers.

You’ll learn how to clarify your community’s purpose, attract your first five “founding members,” and create simple rituals that keep people engaged and excited to participate. Plus, Michelle shares a real case study of how one client launched a powerful micro-community and turned it into a profitable offer in just 60 days.

If you’ve been waiting to start until you “hit 10K,” this episode will change your mind and get you moving—today.

Get your FREE $200-a-day Story Strategy guide HERE!

Screenshot this episode, share it in your IG Stories, and tag @socialmediadecodedpod and @michellelthames with your biggest takeaway. You can also drop a comment on Spotify—we might feature your question or win in the next episode!

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Are you struggling to show up confidently online and clearly communicate your brand message?

In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle’s Elevate & Empower Community.

Robin shares what wasn’t working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you’ve ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format.

Advice for women who feel invisible in their niche

Whether you’re a coach, creator, or multi-passionate entrepreneur, this conversation will inspire you to stop playing small and get visible with purpose.

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Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Subscribe, leave a 5-star review, and share it with a friend who needs the encouragement to finally get visible!

Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you.

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Book your Power Hour (Podcast Strategy) HERE

Podcast Launch Kit

Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames

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Instagram engagement in 2025 has shifted—so what’s actually working now? Michelle Thames breaks down why likes and comments are down, how the IG algorithm has changed, and the exact 5-day action plan that’s helping everyday people, creators, and business owners revive their reach and community. Plus, Michelle announces the launch of her new Visible & Booked merch collection—perfect for anyone ready to be seen and celebrated online!

Check out the new Visible & Booked merch and share how you’re wearing it!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

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