What tools does Michelle Thames actually use to run her business every week?

In this episode of Social Media Decoded, Michelle takes you behind the scenes of her visibility stack and shares the four platforms that power her podcast, email marketing, client management, and website. From creating content to automating workflows and building stronger customer relationships, these are the tools she relies on every single day.

If you're an entrepreneur looking to simplify your business, save time, and create more opportunities through visibility, this episode is for you.

Want my complete Visibility Stack?

DM TOOLS on Instagram to receive the exact platforms Michelle uses to run her business, along with her favorite resources and affiliate links.

Instagram: @michellelthames

Threads: @michellelthames

Website: michellethames.com

If this episode helped you, please leave a review and share it with another entrepreneur. Your support helps more business owners discover the podcast and learn how to build a brand that creates real opportunities.

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What if your next client, speaking engagement, sponsorship, or brand partnership isn’t waiting for another cold pitch—but for you to become more visible?

In this episode of Social Media Decoded, Michelle Thames takes you behind the scenes of how her recent local business videos, community events, speaking opportunities, and brand partnerships are creating momentum in her business. She shares why visibility is about so much more than followers and explains how showing up consistently can open doors you never expected.

If you’ve been posting consistently but feel like the opportunities just aren’t coming, this episode will change the way you think about your content—and your business.

Opportunities are created long before they’re received.

Visibility is an investment—not an expense.

Every piece of content is either building trust or being forgotten.

The right people can’t hire you if they don’t know you exist.

Michelle is now offering her $199 Visibility Intensive, a one-on-one strategy session designed to help you identify what’s holding your brand back and create a visibility plan that leads to real opportunities.

DM Michelle the word “VISIBLE” on Instagram 

Instagram: @michellelthames

Threads: @michellelthames

Website: michellethames.com

Listen to more episodes of Social Media Decoded for weekly strategies on visibility, personal branding, content marketing, and building a business that attracts opportunities.

If this episode inspired you, please leave a review and share it with another entrepreneur. Your support helps more business owners discover the podcast and learn how to build a brand that stands out.

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Is community the new competitive advantage?

In this episode of Social Media Decoded, Michelle Thames shares why she’s shifting her focus from simply creating content to intentionally building community. After hosting her intimate Summer in the South Suburbs dinner, responding to hundreds of social media comments, and watching her local business videos spark real-world conversations, she realized something powerful:

People aren’t starving for more content—they’re starving for connection.

Michelle shares why authentic relationships are becoming more valuable than algorithms, why networking is evolving into community building, and how creating meaningful spaces can transform your business and your life.

If you’ve been feeling like you’re building your business alone, this episode is your reminder that the right room, the right conversation, and the right relationships can change everything.

Visibility gets people to notice you.

Community gives them a reason to stay.

Relationships create opportunities that algorithms never can.

Business doesn’t have to be built alone.

Join the Connected & Paid Collective

Send Michelle a DM with the word COMMUNITY on Instagram to learn more.

Support the Podcast

Love the show? Support future episodes through Buy Me a Coffee.

Send Michelle a DM with the word COFFEE for the link, or check the links below.

Book Michelle for your next event, workshop, or conference:

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Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle Thames

Website: https://michellethames.com

Please leave a review and share this episode with a friend or fellow entrepreneur. Your support helps more people discover the show and allows us to continue creating free content that helps entrepreneurs become more visible, build meaningful relationships, and grow thriving businesses.

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Everyone is talking about AI.

But most creators, entrepreneurs, and business owners are making one major mistake: they’re asking AI for personalized business advice without giving it access to the information it actually needs.

In this episode of Social Media Decoded, Michelle Thames breaks down one of the most exciting announcements from the KIT Craft + Commerce conference: MCP (Model Context Protocol) and what it means for creators, marketers, and business owners.

Don’t worry—this isn’t a technical episode.

Michelle explains MCP in plain English and shares how connecting tools like ChatGPT, Claude, and Gemini directly to your email marketing platform could completely change the way you make business decisions.

Instead of generic AI answers, imagine getting insights based on your actual audience, subscribers, and business data.

From identifying your most engaged subscribers to creating smarter email campaigns and automations, this episode explores how AI is becoming more useful, more personalized, and more actionable for creators.

If you’ve ever wondered how AI can help you grow your audience, email list, and business without feeling overwhelmed by technology, this episode is for you.

• What MCP is and why creators should care

Followers are borrowed. Subscribers are owned.

Better data leads to better decisions.

AI isn’t replacing great marketers—it’s helping them make smarter decisions faster.

The future belongs to creators who own their audience.

Instagram: @MichelleLThames

If this episode was helpful, send Michelle a DM with the word KIT and let her know your biggest takeaway.

• Kit Email Marketing Platform

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What if the most valuable skill of the next decade isn’t content creation, AI, or automation?

What if it’s community building?

In this episode of Social Media Decoded, Michelle Thames explores why community builders are uniquely positioned to thrive in a world increasingly shaped by artificial intelligence, automation, and digital connection. While technology continues to evolve, one thing remains true: people still crave belonging, trust, relationships, and meaningful human connection.

Michelle shares what she’s learning through building Coffee & Connections, community walks, curated dinner experiences, The Collective, and her upcoming Connected & Paid event. She explains why the future belongs to those who know how to bring people together and why relationship capital may become one of the most valuable assets you can build.

If you’re a creator, entrepreneur, leader, or business owner looking to build something that lasts, this episode is for you.

In this episode, you’ll learn:

• Why AI and automation are increasing the value of human connection

Key Quote:

“Community leaders are the new influencers.”

Connect with Michelle:

Instagram: @MichelleLThames

DM the word COMMUNITY to continue the conversation.

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I almost didn’t go to the KIT Craft + Commerce conference.

Before the trip, I was overwhelmed, anxious, questioning everything, and honestly wondering if I should stay home and work instead. But what happened after I got in the room reminded me of something I deeply believe:

Visibility is bigger than social media.

In this episode of Social Media Decoded, I’m sharing the real lessons I learned at the KIT Conference in Boise—from meeting creators in real life, hearing powerful talks from leaders like James Clear and Jay Papasan, giving James Clear my book (!), and realizing that the biggest opportunities often happen outside of social media and inside real conversations.

Because here’s the truth:

At a certain level, opportunities don’t come from algorithms. They come from relationships.

In this episode, we’re talking about:

Why I almost skipped the conference

Key takeaway from this episode:

“The biggest shift wasn’t what I learned on stage. It was what happened in the conversations.”

If you’ve been feeling stuck in business, overwhelmed with content creation, or wondering why visibility isn’t translating into opportunities—this episode is for you.

Because sometimes your next level isn’t another strategy.

Sometimes it’s the room.

Connect with Michelle:

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Have you ever felt like what used to work in your business just… doesn’t anymore?

In this honest and behind-the-scenes episode, Michelle Thames opens up about the real pivot happening in her business right now — from shifting strategies and simplifying offers to leaning deeper into local visibility, community building, and creating a business that actually feels aligned.

If you’re an entrepreneur, creator, coach, or service provider who feels like you’re in a weird business season, this episode is your reminder that pivoting does not mean failing.

Michelle shares the truth about evolving as a business owner, why she’s no longer forcing old strategies, what she’s learning about memberships and community, and how recent viral moments unexpectedly led her into a new season of local visibility and deeper impact.

This is a real conversation about business growth, changing seasons, entrepreneurship, and having the courage to let go of what no longer fits.

Because sometimes your next level doesn’t look like doing more.

Sometimes it looks like simplifying.

One of the biggest takeaways from this episode:

Pivoting doesn’t mean failing. Seasons change — and so do you.

If you’ve been questioning your next move, feeling disconnected from your business, or trying to figure out what’s next without burning yourself out, this episode will remind you that growth often looks like evolution.

In This Episode, We Cover:

Mentioned in This Episode:

Connect with Michelle:

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Everybody wants to go viral… but what if virality isn’t actually the thing that grows your business?

In this episode of Social Media Decoded, Michelle Thames is sharing the real truth about what going viral has actually taught her about visibility, business growth, and building a brand that lasts.

After going viral multiple times across Instagram, Reels, and Threads, Michelle is pulling back the curtain on what people think virality is versus what actually creates long-term success online.

If you’ve ever thought:

“Maybe I just need one viral post…”

or felt discouraged because your content isn’t taking off…

this episode is your reminder that visibility is bigger than views.

Michelle breaks down why viral content does not automatically equal clients, the biggest mistake entrepreneurs make after gaining attention online, and why building a visibility ecosystem matters more than chasing trends.

She also shares surprising lessons from her recent local visibility strategy, how community and relationships are creating real opportunities, and why consistency still wins in 2026.

One of the biggest takeaways from this episode:

“Virality gets attention. Systems build businesses.”

If you’re a coach, service provider, creator, entrepreneur, or business owner trying to get visible online, attract more clients, and stop relying on random content to grow your business — this conversation is for you.

In This Episode, We Cover:

Mentioned in This Episode:

Connect with Michelle:

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What really makes a brand unforgettable?

In this special Behind the Brand episode of Social Media Decoded, Michelle sits down with Jayanta Jenkins, Former Vice President of Global Creative at Starbucks, to unpack what it takes to build one of the most recognizable brands in the world.

With over 25 years of experience in advertising, marketing, and creative leadership, Jayanta shares what it takes to build culture-defining brands, lead global creative teams, and balance storytelling with business goals. From his early inspiration at museums in Washington D.C. to leading creative at brands like Starbucks and Disney, this conversation is packed with insights for entrepreneurs, marketers, creatives, and business leaders.

Michelle and Jayanta discuss why branding is more than aesthetics, how creativity drives business results, the role of leadership in scaling impact, and why the best brands create emotional connection, not just visibility. They also dive into marketing trends, brand strategy, consumer psychology, AI, culture, and what separates brands people notice from brands people remember.

If you’re building a personal brand, growing a business, leading a team, or trying to better understand marketing in today’s world, this episode is for you.

LinkedIn: Jayanta Jenkins
Portfolio: Jayanta.com

If this episode helped you think bigger about branding, visibility, creativity, or leadership, screenshot the episode, share it on Instagram, and tag Michelle! Your reviews help Social Media Decoded reach more entrepreneurs, creators, and leaders ready to grow their visibility and impact.

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Summer is here, the kids are home, schedules are changing, and business still has to move.

So how do you stay visible online when life gets… life-y?

In this episode of Social Media Decoded, Michelle is talking about what it really looks like to stay consistent in your visibility without burning yourself out. Whether you're a mom, entrepreneur, working full-time, or simply trying to juggle all the things, this episode will help you create a visibility plan that actually fits your real life.

You do not need to post all day.

Michelle shares simple ways to stay visible during busy seasons, how to stop putting pressure on yourself, and what she’s personally doing this summer to stay consistent without overwhelm.

If you've ever felt like life got busy and suddenly you disappeared online, this episode is for you.

DM VISIBLE on Instagram @michellelthames to learn about the 7-Day Visibility Reset.

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