Social Media Decoded

If you’re podcasting but not seeing growth—or thinking about starting a podcast—this episode will show you how to make it work for your business.

In this episode of Social Media Decoded, Michelle Thames breaks down exactly how she uses Riverside to record high-quality podcast episodes, clip content, and turn those clips into visibility across multiple platforms.

She explains how one podcast episode can become several pieces of content, helping you stay consistent without constantly creating from scratch. Michelle also shares how these clips lead to discovery, conversations, and ultimately clients.

If you want to simplify your content strategy while increasing your reach, this episode will give you a practical framework you can start using immediately.

• How to record high-quality podcast episodes using Riverside

• Why podcasting alone isn’t enough for growth

• How to clip your content into short-form videos

• How to repurpose content across multiple platforms

• How to turn podcast clips into visibility and opportunities

• The simple system for growing your podcast consistently

Michelle shares her simple podcast growth system:

Record → Clip → Share → Convert

By repurposing each episode into multiple pieces of content, entrepreneurs can increase visibility without creating new content every day.

Michelle shares how people often discover her through short clips, then move into her podcast, community, and offers—showing how one piece of content can lead to deeper connection and opportunities.

Recording a podcast is not enough.

Repurposing and distribution are what drive growth.

Are you currently repurposing your podcast content?

• Yes

• No

• I want to start

• I didn’t know I should

Riverside (recording + clipping platform)

Get started with Riverside here:

• Join the Community

• Book a Strategy Call

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the reason you’re not getting clients isn’t your strategy…

…but the fact that you’re building alone?

In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on what’s actually happening inside her community. She shares real stories and wins from women who are taking action, building confidence, and turning visibility into real opportunities.

From launching offers and creating lead magnets to booking speaking engagements and hitting major milestones, Michelle breaks down what’s working right now and why proximity plays such a powerful role in business growth.

If you’ve been consuming content but not seeing results, this episode will help you understand the shift you need to make.

• How entrepreneurs are getting clients in real time

• Why consistency matters more than perfection

• The role of proximity in accelerating opportunities

• How small wins build momentum

• Why action beats overthinking every time

• What actually leads to confidence and growth in business

Michelle shares three key patterns she sees in her community:

Consistent Action

Showing up even when it’s not perfect or convenient.

Quick Execution

Taking action instead of overthinking or waiting.

Proximity

Being in rooms where conversations, collaborations, and opportunities happen.

Michelle highlights real wins from her community members, including:

• Launching a masterclass after gaining confidence from a speaking opportunity

• Creating a first lead magnet and refining offers

• Gaining organic followers through consistent content

• Celebrating one year of going full-time in business

• Taking action even during challenging or busy life moments

Most people don’t struggle to get clients because of strategy.

They struggle because they’re building alone.

Which one do you need most right now?

• Consistency

• Clarity

• Community

• Confidence

Michelle is currently hosting events, open houses, and community experiences designed to help entrepreneurs get visible, connected, and paid.

To get access to everything happening this month:

DM Michelle on Instagram @michellelthames the word ROOM

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before you step into a new quarter, it’s important to pause and assess what’s actually working in your business.

In this episode of Social Media Decoded, Michelle Thames shares a visibility reset to help entrepreneurs fix the gaps that are preventing their content from turning into real opportunities and clients.

She breaks down the four key areas that often hold entrepreneurs back: messaging clarity, content direction, conversion pathways, and proximity. Instead of focusing on doing more, Michelle explains how making a few intentional adjustments can create stronger results in the next 90 days.

If you’ve been posting consistently but not seeing the growth or income you expected, this episode will help you identify what needs to change before Q2.

• What to fix in your visibility strategy before Q2
• How unclear messaging impacts growth and conversions
• Why content without direction leads to burnout
• The importance of having a clear next step for your audience
• How proximity and relationships accelerate opportunities
• Why alignment matters more than doing more

Michelle shares four areas to reset before Q2:

Messaging
Make sure people clearly understand what you do and who you help.

Content Direction
Focus on authority, proof, and perspective instead of posting randomly.

Pathway
Give your audience a clear next step to engage with you.

Proximity
Get into rooms, conversations, and environments where opportunities happen.

Michelle shares how entrepreneurs who make small adjustments to their messaging and visibility often see immediate shifts in opportunities, conversations, and client inquiries.

You don’t need a new strategy for Q2.

You need to fix your current one.

What do you need to reset before Q2?

• Messaging
• Content
• Conversion pathway
• Connections / proximity

Michelle is hosting live events, open houses, and community experiences this month designed to help entrepreneurs reset their visibility and create real opportunities.

To get the full list of events:

DM Michelle the word RESET

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through Buy Me a Coffee.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re trying to figure out how to make money in your business right now, this episode will give you clarity.

In this episode of Social Media Decoded, Michelle Thames walks through three practical ways entrepreneurs can generate $3,000 in a single month using strategies that are simple, effective, and actionable.

She breaks down how to monetize what you already know, leverage your existing audience, and create offers that convert quickly. Instead of focusing on growth for the sake of visibility, Michelle explains how to focus on conversations, connection, and clear offers that lead to revenue.

If you’ve been posting content but not seeing income, this episode will help you shift your focus and take action toward making money now.

• Three ways to generate $3,000 in your business this month

• How to monetize your existing skills and knowledge

• Why you don’t need more followers to make money

• How to leverage your current audience for sales

• The power of conversations in converting leads into clients

• Why live experiences and simple offers can drive faster results

Michelle explains three key ways to generate revenue:

Sell What You Already Know

Turn your expertise into a simple offer such as a strategy session, audit, or consulting package.

Leverage Your Existing Audience

Focus on conversations, engagement, and relationships instead of trying to grow your audience first.

Create an Experience

Host a workshop, event, or live session to create urgency, connection, and faster conversions.

Michelle shares how many entrepreneurs generate income not from complicated strategies, but from taking action—hosting events, starting conversations, and offering clear services to the audience they already have.

You don’t need a bigger audience to make money.

You need a clear offer, consistent messaging, and real conversations.

Which one are you going to focus on this month?

• Selling what I already know

• Leveraging my audience

• Creating an experience

• A mix of all three

If you want help mapping out your next $3K (or more), you can:

Attend an Event This Month

Join Michelle live for a workshop, open house, or community experience.

Book a 1:1 Strategy Call

Work directly with Michelle to create a clear plan for your content, offers, and revenue.

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee Link here.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve been posting content but don’t have a clear system to turn that visibility into clients, this episode will show you what’s missing.

In this episode of Social Media Decoded, Michelle Thames walks through her exact funnel using Shine Pages and Kit, explaining how she guides her audience from discovery to conversion in a simple and effective way.

She breaks down each step of her process, from content and landing pages to email marketing and offers, and explains how everything connects into one ecosystem. Instead of relying on complicated funnels, Michelle shares how a clear and intentional system can create consistent opportunities and growth.

Michelle also shares how she uses conversation and connection alongside automation, allowing her to build relationships while still having a scalable business model.

If you’re ready to stop posting randomly and start building a system that works, this episode will give you a clear starting point.

• How to build a simple funnel using Shine Pages and Kit

• Why most funnels fail due to complexity

• How to turn content into leads and clients

• The role of landing pages in conversion

• How email marketing builds trust and relationships

• Why conversation is still a key part of conversion

• How to create a visibility ecosystem instead of relying on one platform

Michelle explains her simple funnel structure:

Content → Landing Page → Email → Offer

Each step is designed to move people from discovery to connection to conversion without overwhelming them.

Michelle shares how clients often enter her ecosystem through content, then move deeper through email, events, and conversations before becoming clients. This shows how visibility, trust, and proximity work together to create opportunities.

You don’t need a complicated funnel.

You need a clear one.

Michelle also recorded a full behind-the-scenes walkthrough of her funnel, showing exactly how she uses Shine Pages and Kit in her business.

Watch the full video here: https://www.loom.com/share/7dc83d701f094354886a9f46eb8d4ad7

Shine Pages (website + funnel platform)

Kit (email marketing platform)

Affiliate links are included in if you want to use the same tools Michelle uses.

Do you currently have a funnel set up for your business?

• Yes

• No

• Working on it

• Not sure where to start

If you want help building your funnel and visibility strategy, you can:

Book a Strategy Call

Work directly with Michelle to map out your funnel, content, and conversion plan.

Join the Community

Connect with other women entrepreneurs building visibility, relationships, and opportunities.

Details can be found in the show notes.

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link, which helps keep the podcast running.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you do everything right—and it still doesn’t work out?

In this episode of Social Media Decoded, Michelle Thames opens up about a real client experience where, despite delivering, communicating, and executing at a high level, the relationship still ended.

She breaks down what was really happening behind the scenes, including misalignment, unrealistic expectations, and the impact of comparison in client relationships.

This episode is part of a new series where Michelle shares honest lessons from her journey as a business owner, giving entrepreneurs insight into the realities of working with clients, setting boundaries, and building sustainable businesses.

If you’ve ever questioned yourself after a situation didn’t work out, this episode will help you see it differently and move forward with clarity and confidence.

• Why doing everything “right” doesn’t guarantee the right outcome

• The role alignment plays in client relationships

• How unrealistic expectations can impact results

• Why communication is critical in service-based businesses

• How comparison can affect business dynamics

• The importance of boundaries and protecting your energy

Michelle explains that many client challenges are not about execution, but about alignment.

When expectations, communication, and mindset are not aligned, even strong strategy and consistent effort may not lead to the desired outcome.

Michelle shares a real example from her business where a client relationship ended despite her delivering and showing up consistently. Through this experience, she highlights how misalignment and comparison can impact results and relationships.

You can do everything right and still not be the right fit for someone.

That doesn’t mean you’re not good at what you do—it means alignment wasn’t there.

Have you ever experienced a situation where you did everything right but it still didn’t work out?

• Yes

• No

• Not yet, but I’m nervous about it

• I’m learning through it now

If you’re looking for strategic support, aligned collaboration, and a clear visibility plan, you can:

Book a Strategy Call

Work directly with Michelle to map out your visibility, content, and business strategy.

Join the Community

Connect with other women entrepreneurs building visibility, relationships, and opportunities together.

Details can be found in the show notes.

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You created the content plan. You committed to being consistent. But you’re still not seeing the results you expected.

So what’s missing?

In this episode of Social Media Decoded, Michelle Thames breaks down why content plans alone don’t lead to clients, growth, or opportunities. She explains the key elements that most entrepreneurs overlook when building their visibility strategy.

Through the Visibility Breakdown, Michelle highlights the gaps that keep entrepreneurs stuck—like lack of clear offers, inconsistent execution, and missing conversion pathways. She also explains how building an ecosystem around your content—through conversations, community, and intentional visibility—creates real momentum.

If you’ve been posting but not seeing results, this episode will help you understand what to do next and how to turn your content into a strategy that actually converts.

• Why content plans alone don’t lead to business growth
• The most common mistakes entrepreneurs make after creating a content plan
• How to connect your content to offers and opportunities
• The role conversations play in converting visibility into clients
• Why proximity and relationships accelerate business growth
• How to build a content ecosystem instead of relying on posts alone

Michelle explains why many content plans fall short:

No connection to an offer
Without a clear next step, content doesn’t convert into opportunities.

No repetition
Audiences need to see your message multiple times before taking action.

No depth
Content without conversation limits connection and trust.

No proximity
Without relationships and real interactions, growth is slower and less consistent.

Michelle shares how most clients don’t come from a single post, but from a series of interactions over time. Someone may discover your content, follow you, listen to your podcast, attend an event, and eventually reach out to work with you.

This journey highlights the importance of building an ecosystem instead of relying on one piece of content.

A content plan doesn’t get you clients.

Execution, conversation, and proximity do.

What do you feel like you’re missing right now?

• Consistency
• Strategy
• Conversations
• Clear offers

If you want help turning your content into a strategy that leads to clients and opportunities, you can:

Book a Strategy Call
Work directly with Michelle to map out your visibility, content, and conversion plan.

Join the Community
Connect with other women entrepreneurs building visibility, relationships, and opportunities together.

Details can be found in the show notes.

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What actually makes content go viral—and more importantly, how do you turn that visibility into business?

In this episode of Social Media Decoded, Michelle Thames takes a real-time look at one of her recent viral Reels and breaks down exactly why it worked. From the curiosity-driven hook to high save value and shareability, she explains the psychological triggers that drive engagement on social media today.

But this episode goes deeper than just content performance.

Michelle shares how viral moments can be leveraged to build authority, start conversations, and generate leads. She explains how to move beyond views and engagement to create a visibility strategy that leads to clients, opportunities, and long-term growth.

If you’ve ever wondered why some content takes off while yours doesn’t—or how to actually benefit from increased visibility—this episode will give you a practical framework you can apply immediately.

• Why curiosity-driven hooks increase watch time and engagement

• How “hidden gem” and discovery content performs on social media

• Why saves and shares are more important than likes

• How to turn viral content into leads and conversations

• The difference between going viral and building a business

• How to create content that attracts both attention and opportunity

Michelle breaks down the key reasons her Reel performed well:

Curiosity Gap Hook

A relatable and intriguing opening that makes viewers want to keep watching.

High Save Value Content

Content that people want to revisit or share increases reach and algorithm distribution.

Discovery-Based Format

Highlighting something new or unknown creates excitement and shareability.

Audio and Authority Signals

Clear audio and intentional presentation increase perceived expertise and trust.

Relatable, Real Content

Authenticity builds connection and encourages engagement.

Michelle explains how viral content is just the beginning of the journey. Often, someone discovers your content, engages, follows, and then moves deeper into your ecosystem—through your podcast, community, events, or direct conversations.

This layered approach is what ultimately leads to clients and opportunities.

Viral content doesn’t build businesses. Strategy does.

Without a clear pathway from visibility to conversion, even high-performing content won’t lead to long-term growth or revenue.

Have you ever had a piece of content perform really well?

• Yes, and I leveraged it

• Yes, but I didn’t know what to do next

• Not yet

• I’m working on it

If you want help turning your visibility into real opportunities, you can:

Book a Strategy Call

Work directly with Michelle to create a visibility and conversion strategy.

Join the Community

Connect with other women entrepreneurs building visibility, relationships, and opportunities together.

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee, which helps keep the podcast running.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve been posting consistently but not seeing clients come from your content, this episode will help you understand why.

In this episode of Social Media Decoded, Michelle Thames walks through a practical visibility strategy for the upcoming month, showing entrepreneurs exactly what to post to attract clients instead of just engagement.

Through the Visibility Breakdown, Michelle explains the three types of content that actually convert: authority content, proof content, and perspective content. She also shares how building a full ecosystem around your content—through podcasts, events, and community—creates trust and leads to opportunities over time.

If you want to stop posting randomly and start posting with intention, this episode will help you build a clear visibility plan that supports your business goals.

• The three types of content that attract clients

• How to structure your weekly content for better visibility

• Why authority content builds trust and positions you as an expert

• How proof content increases credibility and conversions

• The role perspective content plays in building a strong personal brand

• Why content alone doesn’t convert without a clear strategy

Michelle explains the three content categories every entrepreneur should focus on:

Authority Content

Teaches your expertise and positions you as a leader in your space.

Proof Content

Shows real results, wins, and experiences that build trust.

Perspective Content

Shares your beliefs and opinions, helping you stand out and attract aligned clients.

When these three types of content work together, visibility becomes a tool for attracting real opportunities.

Michelle shares how clients rarely come from a single post, but instead from consistent visibility across multiple touchpoints. Often someone listens to the podcast, follows on social media, attends an event, and then eventually reaches out to work together.

This layered approach builds trust over time and leads to stronger client relationships.

Most entrepreneurs don’t get clients because they are posting randomly.

Without a clear content strategy and connection to offers, visibility does not convert into opportunities.

Which type of content do you post the most right now?

• Authority

• Proof

• Perspective

• A mix of all three

If you want help creating a visibility strategy that attracts clients, you can:

Book a Strategy Call

Work directly with Michelle to map out your content, visibility, and revenue strategy.

Join the Community

Connect with other women entrepreneurs building visibility, relationships, and opportunities.

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee, which helps keep the podcast running.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, entrepreneurs have been told that the key to business growth is building a large audience.

But today, many of the fastest-growing brands are focusing on something deeper than followers: community.

In this episode of Social Media Decoded, Michelle Thames explains why community is quickly becoming one of the most powerful drivers of visibility, collaboration, and revenue in modern business.

Through the Visibility Breakdown, Michelle explores how successful entrepreneurs and brands are growing by creating spaces where people connect, collaborate, and build relationships. She also shares a Room Story from her own community, where members have formed partnerships, supported each other’s events, and created new opportunities simply by being in the same environment.

If you are building a personal brand and want to create deeper connections with your audience while increasing opportunities for collaboration and revenue, this episode will help you rethink how community fits into your business model.

• Why community is becoming one of the most powerful business models
• How brands grow faster when people connect with each other, not just the content
• The difference between building an audience and building a community
• Why proximity and relationships often lead to more opportunities than algorithms
• How entrepreneurs can create ecosystems around their expertise

Michelle explains how brands are shifting from simply building audiences to creating communities and ecosystems.

When people are connected to each other — not just the content — collaboration increases, referrals grow, and opportunities expand. Community builds trust, and trust is one of the most valuable currencies in business.

Michelle shares examples of how members inside her community have collaborated, introduced each other to opportunities, and supported each other’s growth simply by being in the same environment.

These connections often lead to partnerships, speaking opportunities, and new ideas that may not have happened otherwise.

Content builds audiences.

Community builds revenue.

Content helps people discover your ideas, but community is where relationships deepen and opportunities are created.

Do you currently have a community around your brand?

• Yes, I run one
• I’m part of one
• I want to build one
• I’ve never thought about it

Answer directly in Spotify and share your perspective.

If you’re a woman entrepreneur who wants more visibility, stronger relationships, and real opportunities in business, you can explore Michelle’s community.

Inside the community, entrepreneurs connect, collaborate, and support each other while building their brands and businesses.

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee, which helps keep the podcast running and allows Michelle to continue sharing insights about visibility and entrepreneurship.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.