Social Media Decoded

Have you ever felt like what used to work in your business just… doesn’t anymore?

In this honest and behind-the-scenes episode, Michelle Thames opens up about the real pivot happening in her business right now — from shifting strategies and simplifying offers to leaning deeper into local visibility, community building, and creating a business that actually feels aligned.

If you’re an entrepreneur, creator, coach, or service provider who feels like you’re in a weird business season, this episode is your reminder that pivoting does not mean failing.

Michelle shares the truth about evolving as a business owner, why she’s no longer forcing old strategies, what she’s learning about memberships and community, and how recent viral moments unexpectedly led her into a new season of local visibility and deeper impact.

This is a real conversation about business growth, changing seasons, entrepreneurship, and having the courage to let go of what no longer fits.

Because sometimes your next level doesn’t look like doing more.

Sometimes it looks like simplifying.

One of the biggest takeaways from this episode:

Pivoting doesn’t mean failing. Seasons change — and so do you.

If you’ve been questioning your next move, feeling disconnected from your business, or trying to figure out what’s next without burning yourself out, this episode will remind you that growth often looks like evolution.

In This Episode, We Cover:

Mentioned in This Episode:

Connect with Michelle:

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Everybody wants to go viral… but what if virality isn’t actually the thing that grows your business?

In this episode of Social Media Decoded, Michelle Thames is sharing the real truth about what going viral has actually taught her about visibility, business growth, and building a brand that lasts.

After going viral multiple times across Instagram, Reels, and Threads, Michelle is pulling back the curtain on what people think virality is versus what actually creates long-term success online.

If you’ve ever thought:

“Maybe I just need one viral post…”

or felt discouraged because your content isn’t taking off…

this episode is your reminder that visibility is bigger than views.

Michelle breaks down why viral content does not automatically equal clients, the biggest mistake entrepreneurs make after gaining attention online, and why building a visibility ecosystem matters more than chasing trends.

She also shares surprising lessons from her recent local visibility strategy, how community and relationships are creating real opportunities, and why consistency still wins in 2026.

One of the biggest takeaways from this episode:

“Virality gets attention. Systems build businesses.”

If you’re a coach, service provider, creator, entrepreneur, or business owner trying to get visible online, attract more clients, and stop relying on random content to grow your business — this conversation is for you.

In This Episode, We Cover:

Mentioned in This Episode:

Connect with Michelle:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What really makes a brand unforgettable?

In this special Behind the Brand episode of Social Media Decoded, Michelle sits down with Jayanta Jenkins, Former Vice President of Global Creative at Starbucks, to unpack what it takes to build one of the most recognizable brands in the world.

With over 25 years of experience in advertising, marketing, and creative leadership, Jayanta shares what it takes to build culture-defining brands, lead global creative teams, and balance storytelling with business goals. From his early inspiration at museums in Washington D.C. to leading creative at brands like Starbucks and Disney, this conversation is packed with insights for entrepreneurs, marketers, creatives, and business leaders.

Michelle and Jayanta discuss why branding is more than aesthetics, how creativity drives business results, the role of leadership in scaling impact, and why the best brands create emotional connection, not just visibility. They also dive into marketing trends, brand strategy, consumer psychology, AI, culture, and what separates brands people notice from brands people remember.

If you’re building a personal brand, growing a business, leading a team, or trying to better understand marketing in today’s world, this episode is for you.

LinkedIn: Jayanta Jenkins
Portfolio: Jayanta.com

If this episode helped you think bigger about branding, visibility, creativity, or leadership, screenshot the episode, share it on Instagram, and tag Michelle! Your reviews help Social Media Decoded reach more entrepreneurs, creators, and leaders ready to grow their visibility and impact.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Summer is here, the kids are home, schedules are changing, and business still has to move.

So how do you stay visible online when life gets… life-y?

In this episode of Social Media Decoded, Michelle is talking about what it really looks like to stay consistent in your visibility without burning yourself out. Whether you're a mom, entrepreneur, working full-time, or simply trying to juggle all the things, this episode will help you create a visibility plan that actually fits your real life.

You do not need to post all day.

Michelle shares simple ways to stay visible during busy seasons, how to stop putting pressure on yourself, and what she’s personally doing this summer to stay consistent without overwhelm.

If you've ever felt like life got busy and suddenly you disappeared online, this episode is for you.

DM VISIBLE on Instagram @michellelthames to learn about the 7-Day Visibility Reset.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If Michelle Thames had to rebuild her brand from scratch in the next 30 days, this is exactly what she would do.

In today’s episode of Social Media Decoded, Michelle breaks down the visibility system she’d build to grow an audience, attract opportunities, and create momentum online without burning out or posting randomly. If you’ve been overwhelmed trying to show up consistently on social media, grow your audience, or figure out what actually works, this episode gives you a simple framework to focus on what matters most.

Michelle shares how to build a visibility strategy that creates trust, authority, relationships, and opportunities — not just more content.

In this episode, Michelle covers:

• How to simplify your visibility strategy in 30 days

Whether you’re a coach, entrepreneur, content creator, speaker, or personal brand, this episode will help you stop overthinking visibility and start building a system that actually creates opportunities.

Connect with Michelle Thames:

Instagram: @michellelthames

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

100,000+ views in 7 days.

65,000 people reached.

Thousands of likes, comments, shares, and saves.

But let me tell you something…

That wasn’t the flex.

In today’s episode of Social Media Decoded, Michelle Thames breaks down the truth about going viral, social media visibility, and why content without strategy can leave entrepreneurs stuck chasing vanity metrics.

If your content suddenly blew up tomorrow, would you actually be ready?

Michelle shares what happened after one of her reels gained major traction, including brand visibility, relationship building, and unexpected opportunities that came from leveraging visibility the right way. She also explains why entrepreneurs need more than content — they need a visibility ecosystem.

If you’re building a personal brand, growing a business online, or trying to attract more clients through social media marketing, this episode is your reminder that visibility alone isn’t enough. You need a strategy behind the attention.

In this episode, Michelle covers:

• Why going viral doesn’t automatically grow your business

Whether you're a coach, content creator, entrepreneur, speaker, or personal brand, this episode will help you rethink how you approach social media and online visibility.

Connect with Michelle Thames:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares how she’s using Threads to build authority, create opportunities, grow relationships, attract clients, fill rooms, and generate revenue through conversation-driven visibility.

This is not about going viral.

It’s about becoming recognizable online.

Michelle breaks down how entrepreneurs can stop treating Threads like just another content platform and start using it strategically to build community, relationships, speaking opportunities, collaborations, podcast connections, events, and real business growth.

If you’ve been wondering how to turn visibility into actual opportunities, this episode gives a behind-the-scenes look at how Michelle approaches Threads differently from most entrepreneurs online.

Inside this episode:

This episode is perfect for entrepreneurs, creators, coaches, consultants, speakers, podcasters, founders, and personal brands who want to use Threads strategically for visibility, networking, and business growth.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online.

Threads is not just another social media app to post content and disappear.

Michelle shares why the platform rewards conversation, relationship-building, personality, and perspective over polished content and w

If you’ve been struggling to grow on Threads, wondering how to stand out online, or trying to build a personal brand that actually leads to opportunities, this episode is for you.

Inside this episode:

This episode is perfect for creators, founders, coaches, consultants, speakers, podcasters, and entrepreneurs who want to grow their visibility and authority online through authentic connection and conversation.

If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads strategy and visibility approach.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares the real reason she’s hosting her November conference and why curated rooms, intentional networking, and community-driven visibility matter more than ever in today’s online world.

This is not just another entrepreneurship event.

Michelle opens up about what’s missing from many business conferences today, why surface-level networking is no longer enough, and how real opportunities come from relationships, conversations, collaboration, and community.

If you’ve been feeling disconnected while building your business online, this episode will remind you why proximity, visibility, and aligned rooms can completely change your entrepreneurial journey.

Inside this episode:

This episode is for women entrepreneurs, creators, founders, community builders, coaches, and service providers who are ready to grow through meaningful relationships, visibility, and collaboration.

If this episode resonated with you, DM Michelle the word EVENT to join the waitlist for the November conference.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs don’t have a visibility problem—they have a conversion problem.

In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from Manychat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion.

If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results.

In this episode, we cover:

Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online.

Connect with Mady: https://www.instagram.com/theprgirlie/
Connect with Sarah: https://www.instagram.com/sarahgav.social/

Connect with Michelle:
Instagram: @michellelthames
Podcast: Social Media Decoded

#SocialMediaMarketing #Manychat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.