Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results.

Power tip: cross-linking your post in Threads for instant backlink juice

Post a fresh carousel with slide-by-slide keyword variants and a clear CTA.

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