Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. 

You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. 

They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).

So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC.

🦡 Highlights ​​

• 0:00 – Intro

• 2:00 – Origin story: building agency from Ecom experience

• 2:25 – Boutique approach: agency + PPC manager in one

• 5:14 – AI video: 3D renders from simple files

• 6:14 – Micro-testing videos on Amazon with keywords

• 10:00 – Future: video generation without editors, low cost

• 12:00 – Brand launch strategy on Amazon, goal setting

• 14:48 – Four PPC launch phases: branded, product, competitor, video/display

• 17:07 – Conversion > ROAS on early stages

• 20:32 – Launch phases: branded terms, descriptive keywords, category/competitors

• 29:12 – Share of search, tracking conversions & traffic

• 32:48 – Search term optimization, trends, product profitability

• 34:00 – Risk of focusing too much on ROAS early

• 36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS

• 38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips

• 40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets

• 42:16 – 30-day test period for campaigns; impressions first, then evaluate

• 45:23 – Next 6 months excitement: AI & automating analysis

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is  Shane White of Nobul Partners

• What Top Amazon Sellers Won’t Tell You About AI Video Ads

• Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It

• How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

• Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno