Duped: The Dark Side of Online Business

Weapons of Influence (Part Two)


Listen Later

Robert Cialdini’s book Influence: The Psychology of Persuasion has become ubiquitous in the online business community.

But are the principles Cialdini set forth being used in good faith

Spoiler alert: in many cases, nope, not at all.

In this episode, we get into part two of exploring Robert Cialidini and his code of ethics for anyone who uses his work. We examine the final four weapons of influence along with tips to protect yourself.

We discuss: 

  • Cialdini’s ethics 

  • Authority, Social Proof, Consistency and Unity

    • What are they?

    • How are they used in online business?

    • How do you protect yourself against each one?

  • Four specific tips to protect yourself as a consumer. 

For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

For more Duped, including monthly bonus episodes, join the Patreon. 

...more
View all episodesView all episodes
Download on the App Store

Duped: The Dark Side of Online BusinessBy Michelle Mazur and Maggie Patterson

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

81 ratings


More shows like Duped: The Dark Side of Online Business

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,572 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,060 Listeners

She Means Business Show by Carrie Green

She Means Business Show

301 Listeners

Make Money as a Life Coach® by Stacey Boehman

Make Money as a Life Coach®

809 Listeners

The Dream by Little Everywhere

The Dream

15,011 Listeners

Hello Seven Podcast by Rachel Rodgers

Hello Seven Podcast

579 Listeners

FRIED. The Burnout Podcast by Cait Donovan

FRIED. The Burnout Podcast

163 Listeners

Wrong Turns with Jameela Jamil by Jameela Jamil

Wrong Turns with Jameela Jamil

2,459 Listeners

Maintenance Phase by Aubrey Gordon & Michael Hobbes

Maintenance Phase

16,439 Listeners

A Little Bit Culty by Sarah Edmondson & Anthony “Nippy” Ames

A Little Bit Culty

2,827 Listeners

Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

Chill & Prosper with Denise Duffield-Thomas

213 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,435 Listeners

Sounds Like A Cult by Studio71

Sounds Like A Cult

3,952 Listeners

Diabolical Lies by Katie Gatti Tassin & Caro Claire Burke

Diabolical Lies

565 Listeners

co-regulation by Holly Whitaker

co-regulation

12 Listeners